Shell India announces Bollywood actor Shahid Kapoor as the brand … – NewsPatrolling
Shell ‘Rukna Mushkil Hai’ TVC that includes model ambassador Shahid Kapoor
Bangalore, June 16, 2023: Shell India has onboarded Bollywood versatile actor Shahid Kapoor because the model ambassador for its Lubricants enterprise in India. Shell is trying to broaden its buyer base and can financial institution on Kapoor’s pan-India reputation and youthful power throughout all age teams.
The model additionally launched its new marketing campaign, ‘Rukna Mushkil Hai,’ for Shell Advance vary of bike oils as we speak. It celebrates the spirit of recent India and the unstoppable Indian riders powered by ardour, willpower, hope, imaginative and prescient, and Shell Advance engine oil. Aimed in direction of on a regular basis Indian riders, the brand new marketing campaign celebrates the rider neighborhood for whom their bike isn’t just a machine or a mobility machine however a real associate of their development journey.
Saying the brand new model Ambassador and the marketing campaign, Amit Ghugre, Automotive Gross sales and Advertising and marketing Supervisor, Shell Lubricants India, stated, “At Shell, we continually attempt for progress. This collaboration strengthens our purpose to assist the hardworking spirit of bikers and energy their progress. Shahid is an apparent selection as he has the suitable enchantment and keenness for love for bikes that has endeared him to tens of millions of Indians, as a beloved youth icon. We’re actually delighted to have Shahid on board because the Model Ambassador for Rukna Mushkil Hai”
Sharing his pleasure, motorbike fanatic and model ambassador, Shahid Kapoor stated, “‘Rukna Mushkil Hai’ showcases how Shell Advance transforms right into a catalyst that permits and empowers riders to attain their targets. I’m proud to associate with Shell Lubricants India to convey the model nearer to Indian bikers, to be part of their unstoppable journey and make a distinction.”
To seize the model’s youth centricity, Shell Lubricants India roped in MTV Hustle contestant Gaurav Mankoti, additionally recognized by his stage identify, VOID, to compose the upbeat observe that options within the TVC starring Shahid Kapoor.
Shell Advance vary of bike oils is designed for various kinds of bikes and using types and contains Shell Advance Gas Save, Shell Advance Extremely, Shell Advance AX7, Shell Advance AX5 and Shell Advance AX3. The portfolio represents mineral and artificial 4T, 2T motorbike, and scooter engine oils advisable for various kinds of bikes and using types.
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