Bollywood star Akshay Kumar’s athleisure brand Force IX opens its first store in Bengaluru – indulgexpress

In A blaze of fashion and confidence, Bollywood icon Akshay Kumar forges forward, launching Drive IX’s extremely anticipated boutique in Bengaluru. Recent off the triumph of their Mumbai flagship, this 1,400 sq ft retailer, nestled throughout the coronary heart of the dynamic Phoenix Market Metropolis Mall in Whitefield, pays tribute to our nation’s forces. With an industrial attract and rugged allure, the shop’s deliberate design exudes a uncooked but refined aesthetic. The doorway offers an phantasm of a military bunker flaunting rustic components entwined with stylish accents.

As a homage to Akshay Kumar’s unwavering dedication to health, the shop’s partitions sport a full-fledged rock-climbing holds, providing an invigorating backdrop for patrons to check their mettle. Noteworthy fixtures just like the nut and bolt racks, that are convertible and adaptable, embody the model’s ethos of sturdiness, versatility and fixed evolution. Drawing inspiration from the sacred hue present in India’s Ashoka Chakra, the boutique smeared in blue emanates a vibrant spirituality, representing reality, virtuousness and the nation’s unwavering march in the direction of progress.

The centre of the shop is adorned with the coordinates of India and beneath is an inverted submarine-like construction that shows many ensembles from the label’s present assortment and in between them are antiques comparable to a sundial, a compass and photos from the primary recruiters of the Indian armed forces. Whereas touring across the retailer, we discovered ourselves within the altering rooms strewn with gymnastic rings from the Bollywood actor’s health club.

At current, the shop boasts an array of T-shirts, shirts, sweatshirts, hoodies, jackets, polo T-shirts, denim, chinos, joggers, shorts and nightwear. Decorate your ensemble with a curated assortment of caps, belts, journey necessities, sneakers and watches. Every of those items has components like a sainik patra, a trio of traces that stands for the three sorts of armed forces India has, and removable velcro emblems to enchantment to Gen Z. The present assortment caters to each women and men however later this 12 months, the model will launch a brand new assortment for autumn and winter.

₹1,299 onwards. At Whitefield. 

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