With the discharge of his horror comedy, Laxmii on Hotstar, Akshay Kumar grew to become the primary A-Listing celebrity to take the choice of getting his movie immediately on OTT platform. The transfer confronted some form of backlash from the exhibition group and the movie, upon its launch, was acquired with adverse response from critics and viewers alike. Bollywood Hungama has now completely bought to know that one other Akshay Kumar movie may take the direct to digital route.
“The producers of Bell Backside – Jackky Bhagnani and Vashu Bhagnani – have began conversations with Amazon Prime to discover the potential of a direct to digital launch, and up to now, each the events appear to be on the identical web page. They’re discussing numerous prospects together with the financials, and there may be some readability inside the subsequent one month. However at this level of time, workforce Bell Backside is unquestionably exploring the direct to digital possibility of launch,” a supply informed Bollywood Hungama.
Simply forward of Laxmii launch, the makers of Bell Backside, had give you a teaser promising that the movie will arrive “solely in cinemas” on April 2. Ask the supply and he shares, “However a launch on April 2 appears unlikely now, as one other Akshay Kumar movie [Sooryavanshi] is seeking to arrive in the identical interval. Given the prices and several other different components related to the movie as additionally Akshay’s jam packed launch calendar, the makers considered exploring the digital launch with Amazon Prime. The Bhagnani’s share a detailed bond with the digital platform and so does Akshay, and that’s how the assembly occurred. All stakeholders are presently working in direction of arriving at phrases and situations which might be helpful to all of them,” the supply additional informed us.
If the deal is finally cracked, this may be a stunning transfer from the workforce of Bell Backside contemplating that Akshay Kumar is among the most bankable names of Hindi cinema in the present day and is among the many few superstars who instructions the pull to carry the viewers again to the cinemas. The cinema halls have now opened throughout India, and it’s about time, Bollywood will get again to regular by releasing their movies on the large display. We reached out to Jackky Bhagnani and Amazon Prime, who didn’t reply to our question. The movie is gearing up for a gap in June.
Keep tuned for extra unique updates on Bell Backside and the route it lastly takes for its launch.
Additionally Learn: EXCLUSIVE: Akshay Kumar’s Bell Backside postponed; Will now launch in June 2021
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