BTS’ label Big Hit Entertainment and Universal Music Group announce strategic partnership; to launch new boy group for global music market : Bollywood News
Massive Hit Leisure (Massive Hit), the father or mother firm of Grammy-nominated group BTS and Common Music Group (UMG), at the moment introduced an expanded strategic partnership that may see the 2 corporations work intently collectively to extend alternatives for artists by way of innovation and expertise, while increasing the worldwide attain of Ok-pop music and tradition world wide.
UMG artists will discover enhanced ‘direct to fan’ communications by way of Massive Hit’s Weverse, a dynamic community-based platform that enables loyal artist followers to interact, share and work together, see and listen to new content material and buy new merchandise. Weverse is already being utilized by UMG artists’ Gracie Abrams, New Hope Membership, and Alexander 23, with Yungblud amongst the following wave of expertise becoming a member of Weverse within the coming months.
This follows the announcement final week that UMG has turn into an fairness investor alongside Massive Hit, YG Leisure and Kiswe in KBYK’s VenewLive premium stay streaming platform.
Making the joint announcement at the moment by way of KBYK’s VenewLive platform, the 2 corporations additionally introduced the thrilling particulars of a undertaking to assemble and debut a brand new international Ok-pop boy group collectively within the U.S. for the primary time.
The brand new artist undertaking will likely be launched beneath a brand new JV label to be created between Massive Hit, the worldwide powerhouse group behind the outstanding worldwide success of Grammy-nominated group BTS, in partnership with UMG’s Geffen Information, a historic label that has helped form international youth and musical tradition over the previous 40 years, by way of iconic artists together with Nirvana, Weapons N’Roses, Elton John and Avicii, alongside 2021’s breakthrough international pop artist Olivia Rodrigo, to call a number of.
The newly created label will function from Los Angeles and can work intently alongside groups from Massive Hit America, Geffen Information and UMG to efficiently launch this undertaking.
Members of this new boy group will likely be chosen by way of a world audition program, which is on observe to start airing in 2022 and will likely be launched together with a serious U.S. media companion. The debuting international act will work based mostly on the Ok-pop system – A full manufacturing that mixes music, efficiency, vogue, music video, and communications with followers.
Massive Hit will make the most of its international experience to steer the invention, coaching and growth of latest artists, fan content material manufacturing processes, and administration of fan communications by way of the Weverse platform. Along with working intently with a U.S. media companion to provide the audition program, the group at Geffen Information will leverage their intensive business community and companions to supervise the music manufacturing, advertising and international distribution operations.
In making the announcement, Bang Si-Hyuk, Chairman & CEO, Massive Hit Leisure stated, “Our two corporations certainly share values and visions in that we each pursue fixed improvements, and are dedicated to offering our followers with real music and content material of the best and uncompromising degree of high quality.”
He added, “On this sense, I strongly imagine that UMG and Massive Hit will create a synergy that may rewrite the worldwide music historical past.”
Lenzo Yoon, CEO World & Enterprise, Massive Hit Leisure stated, “We’ll try to safe aggressive platform management and develop a high group of artists by way of the shut partnership between our two corporations, enabling Ok-pop to transcend all borders and languages.”
He added, “This undertaking is very vital as it would apply Massive Hit’s ‘success components’ established over the previous 16 years to the U.S., the middle of the worldwide music market.”
Sir Lucian Grainge, Chairman & CEO, Common Music Group stated, “With their revolutionary method to growing artists and embracing new expertise, Massive Hit has turn into some of the dynamic corporations in music leisure. We’re thrilled to be working collectively as we launch a brand new three way partnership between our corporations that may additional speed up Ok-pop as a world cultural phenomenon.”
John Janick, Chairman & CEO, Interscope Geffen A&M stated, “We’re all extremely enthusiastic about this three way partnership undertaking between Geffen Information and Massive Hit. This partnership affords each of us an unimaginable alternative to work collectively serving to to form the way forward for music globally to the advantage of artists and followers alike.”
ALSO READ: BTS’ Jin completes ARMY room with stunning additions forward of ‘BE (Important Version)’ launch
BOLLYWOOD NEWS
Catch us for contemporary Bollywood Information, New Bollywood Films replace, Field workplace assortment, New Films Launch , Bollywood Information Hindi, Leisure Information, Bollywood Information Right this moment & upcoming films 2020 and keep up to date with newest hindi films solely on Bollywood Hungama.
