Content, Guerrilla Marketing Helped, Says Nikhil Siddhartha On ‘Karthikeya 2’ Success » Glamsham – FilmyVoice
‘It got here, it noticed, it conquered, and continues to beat’ is a phrase that aptly describes the field workplace journey of ‘Karthikeya 2’ the most recent Tollywood providing to seize the nation’s creativeness. Starring younger actor Nikhil Siddhartha, the Chandoo Mondeti directorial has entered the Rs 100 crore membership and exhibits no indicators of flagging anytime quickly.
The well-crafted socio-mythological thriller revolving round Lord Krishna and Krishna-tattva or philosophy, has been attracting folks to theatres in droves with out resorting to the high-blitz promotion campaigns which are the staple of most Bollywood releases.
From a low-key entry in about 50 theatres, ‘Karthikeya 2’ quickly unfold like wildfire throughout theatres in Hindi markets. Ultimately rely greater than 3000 screens had been displaying the film even on weekdays.
“It’s the phrase of mouth that’s taking the film ahead. There’s nothing greater than phrase of mouth and it went viral and was mentioned lots on social media. So I really feel the traditional types of promotion which I really feel are undoubtedly vital however for this film it was the guerrilla advertising and marketing that helped and the content material took it over.”
“Abroad too it’s my first film which crossed 1.5 million {dollars},” an ecstatic Nikhil Siddhartha stated.
Made on a modest price range of Rs 15-20 crore, ‘Karthikeya 2’ collections have crossed the 100 crore mark. “Now we have crossed the Rs 25 cr nett barrier in Hindi which is large,” Nikhil exclaims.
In distinction, it’s predecessor ‘Karthikeya’ was made at a value of Rs 5 crore and registered round Rs 20 crore on the field workplace. Nikhil says it was a aware plan to make the sequel a pan-India mission.
“We thought we’ll have a Hindi launch as a result of it talks about our Indian tradition as a complete and the way now we have to get again to our roots. Now we have some essential points of Lord Krishna, which many individuals have no idea. So what occurred after the Mahabharat, what occurred after the tip of Lord Sri Krishna’s avatar. This was the purpose that we picked up and we thought this could attain most folks.”
Though dubbed in Tamil and Malayalam, the makers haven’t gone for theatrical releases in these languages. They now plan for an OTT launch in these languages, Nikhil stated.
In the meantime, Nikhil Siddhartha is busy criss-crossing the nation to advertise ‘Karthikeya 2’.
Whereas some quarters are describing ‘Karthikeya 2’ as the most recent flag bearer of southern cinema in Bollywood, Nikhil Siddharth modestly attributes all of it to the film’s content material and Lord Sri Krishna. “There aren’t any South-North limitations now,” he indicators off.
–By Narendra Puppala
