Deepfake video of Kajol goes viral on social media after Rashmika Mandanna video controversy – Business Today

A video claiming to indicate Bollywood actress Kajol turning into an outfit has been recognized as a deepfake. The video, which has been circulating on main social media platforms like Fb, X (previously Twitter), and YouTube, shouldn’t be of the actress however of a social media influencer. The brand new video comes amidst rising considerations round deepfake after a video of one other common actress Rashmika Mandanna went viral. 

Based on the fact-checking platform BOOM, the unique video was of a social media influencer, and Kajol’s face had been morphed into the video. Within the morphed deepfake video, for a quick second, the unique lady’s face is seen. The report claims that the unique video was uploaded on TikTok on June 5 as a part of the “Get Prepared With Me” (GRWM) development. The report doesn’t reveal the unique creator of the video. 

Deepfakes, which embrace fabricated pictures, movies, and audio, are more and more getting used to create pornography and unfold misinformation. This poses a major problem to civil society. Following the outcry over a deepfake of Bollywood actress Rashmika Mandanna, the Indian authorities issued an advisory to main social media platforms, urging them to take immediate motion in opposition to deepfakes and take away content material that spreads misinformation. Social media platforms have been requested to take away such content material inside 36 hours of the submitting of the criticism. Nevertheless, the present guidelines and laws round AI and deepfakes will not be sufficient.

Enterprise Right now spoke with Jiten Jain, Director at Voyager Infosec, a cybersecurity agency to know the authorized strategies that can be utilized to sort out deepfakes. He means that the present IPC and IT guidelines are simply stopgap preparations and will not be adequate to cope with the issue of deepfakes. He mentioned, “We want a whole complete overhaul of IT legislation, the place there are clearly said guidelines about who can use this expertise, for what function it may be used, ought to it’s licensed, what’s the accountability of the individual producing a video and the one that’s getting a video generated, and what’s the accountability of the platform to take it down. Who’s accountable to flag it? Current guidelines will not be adequate. We want a complete AI Regulation Legislation.,” Jain says.

Vinod Ok Singh, the tech advisor and CTO of a London software program firm known as Concirrus, advises folks to be alert, test data from totally different locations, and watch out on the web to keep away from being tricked. He believes that governments ought to make strict legal guidelines and use expertise to struggle in opposition to deepfakes. He claims that tech corporations ought to spend money on higher methods to cease their platforms and companies from being misused. “Deepfake expertise is a double-edged sword. It may be used for good or evil. It’s as much as us to determine how we wish to use it and the way we wish to regulate it. We have to act quick, earlier than it’s too late,” says Singh.

Additionally learn: ‘Deepfake tech is extraordinarily harmful’: Delhiites react to Rashmika Mandanna’s faux video

Additionally watch: How To Bounce Again From A Deepfake Video: Rights And Cures

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