Puma names Anushka Sharma brand ambassador, aims to boost women’s business



Puma India has appointed Bollywood actor Anushka Sharma as its new model ambassador in a transfer that types a part of its ongoing dedication to help girls’s enterprise in India, the corporate mentioned in a press launch.


“Daring, fierce and outspoken Anushka is the right match to be the face of Puma, whose platform Propah Girl celebrates at this time’s unapologetic lady who’s unafraid to interrupt stereotypes,” the discharge mentioned.


The actor will endorse the model’s footwear, attire and equipment, together with choose collections, by way of myriad actions and model campaigns all year long.


Puma India has a complete of 30-35 model ambassadors in India which embody Sharma’s husband and cricketer Virat Kohli. Different model ambassadors related to Puma India embody Kareena Kapoor Khan, Yuvraj Singh, Mary Kom, Sunil Chhetri and Harrdy Sandhu.


Abhishek Ganguly, managing director, Puma India & Southeast Asia, says, “We’re extraordinarily enthusiastic about bringing Anushka into the PUMA household. We will probably be creating distinctive alternatives together with her to deeply have interaction with our shoppers. We’re assured that the brand new affiliation with Anushka will additional drive our method in direction of health and way of life within the nation and in flip inch us nearer to our shoppers throughout cohorts.”


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