There was a time when film tickets and the snacks accessible in cinema halls had been moderately priced, and throughout the attain of the frequent man. In the previous few years, nevertheless, watching a film has turned out to be an costly affair. Not solely are the ticket costs excessive, particularly on the weekends, however even the value of meals and drinks has touched the skies. Consuming popcorn is an indispensable a part of the movie-watching expertise and therefore its inflated fee has pinched the moviegoers probably the most.
PVR Chairman Ajay Bijli BREAKS silence on criticism over EXPENSIVE popcorn in his multiplex
In a latest interplay with Financial Instances, Ajay Bijli, chairman and MD of PVR Cinemas broke his silence over huge criticism on this facet. He admitted that buyers can’t be blamed for talking in opposition to costly snacks in PVR Cinemas. Nonetheless, he made it clear that there’ll be no change within the F&B charges as India remains to be transitioning from single screens to multiplexes. Therefore, to cowl these and different operational prices, the snacks will probably be offered at excessive charges.
Ajay Bijli then defined that they should spend capital on squeezing in a number of screens in a restricted house, paying rents and upgrading or putting in the infrastructure. He remarked that within the olden days, the single-screen cinemas would have one projection and one sound system. The foyers within the theatres had been by no means air-conditioned. He stated that with the approaching of multiplexes, prices rose 4 to six instances as theatres now would have as many projection rooms and sound methods because the screens. Additionally, the lobby is now absolutely air-conditioned in each multiplex.
Ajay Bijli revealed that the F&B Enterprise is now price Rs. 1,500 crores and added that this wouldn’t have been doable to attain had folks been sad with the standard of snacks accessible of their multiplex.
Final month, Gautam Dutta, CEO of PVR Cinemas, stated that PVR used to extend ticket charges by 5-7% yearly within the pre-pandemic period. For two ½ years, the multiplex chain couldn’t achieve this. Now, they’ve hiked the ticket costs by as much as 23%. He stated PVR had to take action to deal with the rising electrical energy prices, lease and upkeep costs. Apparently, the ticket worth improve helped the corporate publish its greatest ever quarterly revenues of Rs. 1000 crore plus in Q1 of FY 2022-23.
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