Ranveer Allahbadia: Bollywood stars vs online celebrities

Will digital ever stars outshine Bollywood celebs? Are they already at par? Right here’s a weighed prediction

By Ranveer Allahbadia

PUBLISHED ON FEB 06, 2021 08:49 PM IST

The actual stars

YouTubers or Bollywood stars: who’s extra influential today?

—Darshan Sethi, On electronic mail

Man, I like some Bollywood stars immensely. I’d positively fanboy over Shah Rukh Khan if I meet him.

However I’d positively not take health, psychological well being or enterprise recommendation from him.

That’s what YouTubers are for.

We now have authentic health specialists, psychological well being professionals and enterprise tycoons who’ve all begun sharing their information with the world. They’re the focal factors that the youth of India is gravitating in direction of.

For the sake of:

•Data •Inspiration •Positivity.

So, whereas Bollywood nonetheless retains its shine… The age of digital content material creators is right here to remain. The following 10 years are going to be an thrilling and attention-grabbing case examine on human behaviour. My cash is on the digital stars.

Popularly often called BeerBiceps, Ranveer is a star YouTuber and digital advertising entrepreneur. His movies on health, grooming and wellness, and his latest podcasts, have gained him hundreds of thousands of followers

From HT Brunch, February 7, 2021

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