71% of IPL viewers get influenced by ads with Bollywood celebrities: Report
About 71 per cent of the Indian Premier League (IPL) viewers get their shopping for choice influenced if there’s a Bollywood movie star current in streaming ads, in line with a report launched on Thursday.
With the IPL fever working excessive throughout the nation, a survey by digital advertising company iCubesWire performed amongst 1,000 respondents, discovered that 74 per cent of them agreed that their shopping for choices from IPL streaming advertisements had been influenced by such ads which can be focused towards kids or favored by the youthful age section.
“This survey has clearly indicated that manufacturers are nonetheless banking on Bollywood celebrities to ship their message to end-users, a development which we imagine will proceed to stick with many OTT celebrities additionally becoming a member of the fray,” stated Sahil Chopra, CEO, iCubesWire.
The report additional acknowledged that 73 per cent of the respondents favor watching advertisements that present Indian tradition, or legacy.
Because the coronavirus pandemic has modified the best way individuals purchase merchandise, healthcare-related advertisements additionally noticed a rise throughout IPL streaming, with 78 per cent of respondents investing of their bodily health and well being.
In accordance with the report, 64 per cent of the respondents like to look at IPL matches on TV, whereas 32 per cent of the individuals like to look at on their cellphones. About 80 per cent of the respondents additionally stated they prefer to take part in group viewing nearly and chat with buddies and family members on the streaming apps.
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