Akshay Kumar Launches His Clothing Brand Force IX, Showcases His Collection At The Opening Of His Flagship Store In Mumbai

On the heels of the ‘tender launch’ of his redefined athleisure-wear label in January 2023, this night, Bollywood star, Akshay Kumar launched Drive IX’s flagship boutique in Mumbai’s ‘Queen of the Suburbs’, Bandra.

Positioned within the coronary heart of Linking Highway’s bustling buying district, the 1,800 sq. ft. retailer was formally opened for enterprise by Akshay Kumar and Maniish Mandhana, Co-Founding father of Drive IX’s dad or mum firm, 9 AM Ventures Personal Restricted. The launch occasion noticed a grand trend present that ultimately spilt over onto the road and had onlookers cheering on the milestone for the model. As a testomony to the model’s ethos of inclusivity and the truth that Drive IX is for everybody, the style present itself featured ‘fashions’ of various ethnicities, religions, sexual orientations, gender identities, in addition to the otherwise abled. Additionally, strolling the ramp and underscoring Drive IX’s deep dedication to our nation’s forces, had been retired officers from the Air Drive, the Military, the Navy, the Maharashtra State Police and the Mumbai Police.

Drive IX’s flagship Mumbai retailer is impressed by the several types of boot camps and coaching camps utilized by the nation’s forces and is designed in a approach the place type meets operate, giving the area a definite identification and character. The brand new retailer is Drive IX’s very first bodily tackle and can function the flagship retailer for Mumbai, providing redefined athleisure put on to fashion-forward patrons throughout the town.

In line with the gritty and rugged aesthetics that one may anticipate at navy coaching boot camps, the shop’s design has deliberately been saved tough and industrial, with rustic components completed with a contact of stylish. To drive dwelling the model’s messages of sturdiness and flexibility the shop’s ground is made with textured rubber. In the meantime, the fixtures used all through the shop are convertible and will be tailored to a brand new design and magnificence of show, as wanted. Moreover, in a nod to Akshay Kumar’s love for health, the path rooms on the retailer characteristic a full-blown rock-climbing wall.

For a extra immersive and interactive buying expertise, Drive IX’s Mumbai flagship retailer additionally options an augmented actuality wall and a large hand-painted mural that has been collaboratively painted by varied artists, which underscores the model’s ethos that trend is for everybody and at Drive IX it’s engineered with emotion for folks from numerous walks of life!

Bathed in ‘Drive IX Blue’ – Drive IX’s iconic model color, which may also be discovered within the Ashoka Chakra on the Indian nationwide flag – that represents the spirituality of India, in addition to the reality, virtuousness, dharma and fixed motion in direction of progress, the brand new retailer is visually iconic and really stands out by way of a retail expertise.

Talking in regards to the launch of the model’s first flagship retailer, Akshay Kumar, the visionary behind and Co-Founding father of Drive IX, says, “The entire concept behind Drive IX was to create a model that caters to type and luxury. After we began engaged on this model, little did we all know that this may turn out to be such a big a part of us and after months of tireless work, I’m tremendous proud to be launching Drive IX’s very first flagship retailer, which I imagine shouldn’t be merely a buying expertise, however moderately a life-style expertise. I hope that Drive IX’s flagship retailer permits our patrons a small glimpse into my way of life via the merchandise and retail expertise that it affords.”

Including to this, while talking in regards to the launch of the model, Mr. Maniish Mandhana, Co-Founding father of Drive IX’s dad or mum firm, 9 AM Ventures Personal Restricted, says, Drive IX has been constructed with plenty of thought, immense analysis, and unparalleled emotion. I hope that the model’s flagship retailer in Mumbai turns into ‘the’ vacation spot for patrons to return in and store for redefined athleisure put on that has been created with meticulous consideration to element and curated with a objective.”

“We’re additionally very proud to tell you that a part of the proceeds from each sale at Drive IX will go in direction of ‘Bharat Ke Veer’, an organisation that helps the households of India’s martyrs. When one retailers at Drive IX, they don’t seem to be simply shopping for and sporting a garment however moderately, they’re sporting the nation’s satisfaction!”

Drive IX’s new flagship retailer affords patrons the model’s full vary of merchandise, which incorporates t-shirts, shirts, sweatshirts, hoodies, jackets, polo t-shirts, denim, chinos, joggers, shorts, and nightwear. The vary of equipment like caps, belts, journey equipment, sneakers, and watches, may also be out there on the new retailer in the end.

The designs present in Drive IX’s collections which are on supply on the new retailer draw inspiration from the aesthetics of the armed forces and translate them into new-age sensibilities, that attraction to the Gen-Z technology. Creating types that aren’t solely distinctive but additionally easy and versatile is the bedrock of the model.

Should Learn: OMG 2’s OTT Launch Is Confirmed, However It May Nonetheless See A Theatrical Launch Relying On What Akshay Kumar Finalises? Deets Inside!

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