Doll Creator Mattel Is Keen On Making The Margot Robbie Film A Franchise, Actress Says “It Could Go A Million Different Directions”
Mattel is already planning a ‘Barbie’ sequel. The toy producer’s CEO Ynon Kreiz is open to increasing Greta Gerwig’s upcoming blockbuster – which sees Margot Robbie star as the long-lasting doll – right into a franchise, with early discussions underway.
He advised Time journal that there’s a risk of “extra Barbie films”.
Margot Robbie herself is much less sure, noting that whereas there have been talks, nothing is about in stone. She defined: “It might go one million totally different instructions from this level. However I believe you fall right into a little bit of a entice in the event you attempt to arrange a primary film while additionally planning for sequels.”
Kreitz famous that Mattel has a transparent purpose to create one thing that goes past easy being a toy advert, pointing to the significance of working with inventive individuals like Greta and her associate Noah Baumbach, with whom she wrote the script.
The Mattel boss added, “We’re seeking to create films that grow to be cultural occasions. For those who can excite filmmakers like Greta and Noah to embrace the chance and have inventive freedom, you possibly can have an actual influence.”
Emphasising the corporate’s purpose, Kreitz insisted the staff usually are not targeted on the thought of utilizing the movie to create extra gross sales. He stated: “It’s not about making films in order that we are able to go and promote extra toys. We’ve been doing nicely promoting toys with out films.”
He famous that the agency is altering from “a toy-manufacturing firm” into one that’s firmly within the franchise enterprise. He defined, “An important transition was from being a toy-manufacturing firm that was making gadgets to changing into an IP firm that’s managing franchises.”
Keep tuned to Koimoi for extra information and updates.
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