Adidas ropes in Deepika Padukone as global brand ambassador
NEW DELHI :
Sportswear retailer Adidas has introduced its partnership with Bollywood actor Deepika Padukone who will endorse Adidas girls globally. The transfer comes as because it builds a stronger model salience amongst feminine customers, the native arm of the German sportswear main mentioned on Thursday.
With Padukone becoming a member of Adidas’ highly effective roster of ladies athletes and companions across the globe, Adidas strengthens its deal with democratizing and diversifying sport for girls by inspiring personalities, it mentioned in its assertion saying the affiliation.
Padukone joins an already dense line-up of feminine model ambassadors related to Adidas in India—together with weightlifting heavyweight Mirabai Chanu; boxers Lovlina Borgohain, Nikhat Zareen and Simranjeet Kaur; sprinter Hima Das, and squash participant Dipika Pallikal.
Sportswear and informal attire retailers have benefited within the aftermath of the pandemic that drove shoppers away from event put on and formal clothes to extra sweatpants, t-shirts, and lounge put on.
The development is prone to persist as shoppers proceed to spend money on athleisure clothes.
Padukone—daughter of badminton participant Prakash Padukone—has additionally performed the game at a nationwide stage.
“As a world youth icon and somebody who champions psychological well-being and private betterment, Deepika suits in superbly with the model’s ambition of making optimistic change by sports activities and motion. We’re thrilled to have Deepika be part of the adidas household and collectively we hope to encourage extra girls to see and notice their prospects,” mentioned Sunil Gupta, senior director, model Adidas, India.
The announcement comes as Adidas unveiled its first flagship retailer in India within the capital providing digital touchpoints. The flagship retailer has been curated in a way the place merchandise and the procuring expertise has been curated to encourage motion and help them of their sport and health journey, the corporate mentioned final month.
Ladies customers are a key focus for Adidas, it mentioned throughout its retailer launch.
The shop will inventory the model’s Originals designs and promote collections from its international collaborations together with YEEZY, adidas by Stella McCartney, Y-3 and IVY PARK.
“At the moment, health, each bodily and emotional, are an integral a part of my way of life. I’m completely honoured and delighted to be partnering with one of many world’s most iconic manufacturers, adidas,” Padukone mentioned.
Padukone has been raking in model contracts. Not too long ago denim retailer Levi’s introduced Padukone as its international model ambassador.
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