Akshay Kumar & Rana Daggubati Raise Over 26 Crores For Their Influencers Led Platform ‘Social Swag’
As Akshay Kumar is presently busy along with his a number of Bollywood tasks, his influencer-based on-line market, Social Swag in partnership with south celebrity Rana Daggubati has introduced elevating $3.5 million (approx Rs 26 Crores) in a Pre-Sequence A funding spherical led by IMEF and Unicorn India Ventures. It was led by IMEF and Unicorn India Ventures, which has made its maiden announcement on the platform
As per their official web site, the platform permits shoppers to attach with – celebrities, influencers, bloggers and different inspirational people, by private interactions and studying boards and it additionally permits interactions by way of, grasp class, reside chats, digital selfies to call a couple of.
Social Swag was based within the yr 2020 because the brainchild of Akshay Kumar, Rana Daggubati and Mahesh Bhupathi. Reportedly, the platform claims it has been rising at a 40% month-on-month fee for the final 5 months.
Aside from Akshay Kumar, Rana Daggubati and Mahesh Bhupathi, celebrities and influencers akin to Lara Dutta, Abhinav Bindra, Bhavish Aggarwal, Vicky Ratnani, Avinash Gowarikar are additionally a part of Social Swag.
As quoted by Inc24, Bhaskar Majumdar, managing accomplice at Unicorn India Ventures mentioned, “As a fund, we strongly consider that the content material creator financial system is ripe for explosive development. We have now been monitoring Social Swag for shut to six months now and are very bullish on the moat they’ve been in a position to create vis-a-vis entry to expertise and constructing expertise to make it accessible. We’re excited to again them of their journey.”
Earlier speaking about Social Swag, PTI had quoted Rana Daggubati saying, “We’re excited to welcome our new buyers and our focus will stay to create a platform the place varied folks will discover related content material for themselves throughout completely different merchandise. These can be a mixture of leisure, self-development, ability enhancement and fervour content material.”
Whereas Akshay Kumar mentioned, “I’ve seen so many alternatives within the digital area this yr and I consider having the ability to join with followers by this platform with a few of our merchandise like my masterclass or a digital selfie will give not solely me however all my friends an extra alternative to intently join with followers in these altering occasions.”
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