Anupamaa, Lakshmi Ghar Aayi & More
From the period of typical saas-bahu soaps or love triangle sagas, the tv viewers is regularly getting to look at extra mature content material so far as Hindi women-centric exhibits are involved. Girls empowerment is a matter sweeping throughout all areas, and with exhibits like Anupamaa and Lakshmi Ghar Aayi, the Indian tv business too has taken to it with curiosity, too.
In flip, viewers are embracing women-centric narratives the place the complete story revolves round feminine characters. However the creators try to painting these characters in a extra multifaceted approach in order that they’re lifelike in addition to entertaining, and within the course of outline the brand new Indian lady.
As an illustration, exhibits like “Apna Time Bhi Aayega” on Zee TV depicts the story of a younger woman Rani, performed by Megha Ray. She goals of turning into an engineer and balances family chores together with her research. Star Plus’ Anupamaa exhibits a middle-aged lady breaking the present societal norms and strikes out of her confined boundaries.
Equally, “Teri Meri Ikk Jindri” brings out the story of a Punjabi woman Mahi (Amandeep Sidhu), who endeavours to construct a profession out of her ardour for driving. She thinks out of the field and tries to interrupt the orthodox mindset by beginning a taxi service for girls.
Whereas speaking concerning the women-oriented exhibits gaining recognition, director Dharmendra Sharma of “Apna Time Bhi Aayega”, says the viewers in the present day has begun accepting adjustments and is open to exploring recent concepts in a tv present storyline. He explains, “The viewers desire viewing content material that not solely entertains but additionally conjures up them in varied walks of life. Therefore, there was a radical shift in women-centric content material as a result of a majority of our viewers are girls who look to be empowered.”
He added, “As girls in the present day are succeeding in each part of life, there was a pure want to alter the norms adopted within the tv world. Producers are specializing in content material that’s relatable and inspiring.” Sharma continued, “I really feel there was a change in the best way the characters and leads of a present are being designed for tv. They’re extra relatable to the viewers and may empower them in so some ways.”
Though women-centric exhibits should not new to us – there have been serials like “Tara” or “Shanti”- exhibits these days have been choosing up daring matters that have been normally shunned by society. Matters like transgender equality, girls coping with extramarital affairs of their husbands and even woman training are ideas that exhibits have begun focusing upon.
These exhibits should not attempting to be preachy about girls’s points however telling it in an fascinating approach, in order that the bigger viewers can perceive it. As an illustration, “Anupamaa” on Star Plus depicts how a middle-aged lady, Anupamaa Vanraj Shah (Rupali Ganguly), realises her price, and breaks the present societal norms and strikes out of her confined boundaries. She tries to be vocal about her rights and likewise fights for them. So, the relatability of creators to up to date women-related points has turn into extra subjective.
Equally, “Lakshmi Ghar Aayi” on Star Bharat offers with the difficulty of the dowry system, which isn’t new in any respect, however the method wherein it’s offered makes it fascinating. It’s a story of an unbiased and assured woman Maithili, performed by Simran Pareenja. To make the story related as as of late dad and mom assist ladies’ training, her father (Ashish Kaul) has been proven because the one who all the time helps the daughter.
Neelima Bajpai, producer, “Lakshmi Ghar Aayi” opens up on girls points being tackled within the each day soaps in the present day. She says: “Whereas conceptualising the concept, we have now to remember the fact that our viewers belongs to totally different components of the nation. They could or will not be educated. However we have now to achieve them as properly. That is potential if we inform the story in a lighter and fascinating approach. We can’t use the ‘jhanda garo’ approach because it won’t curiosity everybody. Critical feminist points might not attain bigger viewers. So, I attempt to make it emotional and easy.”
With time, consciousness has elevated and due to social media viewers have entry to exhibits worldwide. So, now they’re extra sceptical about characters and thus administrators are cautious whereas coping with girls centric points. They’re attempting to current a powerful feminine protagonist because the viewers doesn’t need the lead actress to get dominated and maintain crying.
Mitali Nag, who performs the character of a mentally-challenged woman in “Ghum Hai Kisikey Pyaar Meiin” says: “The audience of tv exhibits is girls, so we frequently get to see women-centric exhibits, however now folks need to see extra robust girls characters who’ve entry to many issues they usually can deal with all of it completely. The younger era doesn’t relate to weak girls characters.”
Thus, all these each day soaps try to indicate the feminine protagonist as one who refuses to be tied down by humble roots. She is striving to interrupt varied shackles of her background and carve her future. The tales are inspirational and relatable for all these girls who in some ways have seen or confronted related points.
Keep tuned to Koimoi to know extra about TV exhibits like Anupamaa, Lakshmi Ghar Aayi & extra.
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