Anushka Sharma partners with WhatsApp to highlight the power of private messaging – Bollywood Hungama

New analysis from YouGov commissioned by WhatsApp reveals the facility of a personal message, as virtually three quarters of girls internationally (73%) and 68% of girls in India say they might open up about their struggles if a pal reached out to them in non-public.  WhatsApp believes everybody ought to have a protected area to speak with their household and buddies, and so to encourage ladies to examine in on one another privately, has partnered with actor Anushka Sharma to launch a sequence of mirrored messages showing in non-public areas – ladies’s restrooms – in malls throughout Delhi.

Anushka Sharma companions with WhatsApp to spotlight the facility of personal messaging

A message will seem on the restroom mirror when triggered by movement, alongside a QR code that gives strategies for checking in through a personal WhatsApp message. Afterwards, the message vanishes and not using a hint, identical to a Disappearing Message on WhatsApp.

Commenting on the launch of the marketing campaign, actor, Anushka Sharma, mentioned, “Ladies don’t all the time really feel protected to talk up about points they’re going through, nevertheless they have a tendency to open up with a pal who reaches out to them, privately. I’ve partnered with WhatsApp to drive consciousness across the significance of getting a safe area for ladies to speak in confidence to others and the way a personal dialog may be empowering for ladies to talk up and search assist when their security and well-being is likely to be in danger. I actually really feel you will need to examine in on a pal, colleague, beloved one, particularly if you happen to haven’t heard from them shortly and that one non-public message could be a lifeline. I’m pleased to be part of this marketing campaign that may be a protected area for ladies to open up.”

Sandhya Devanathan, Vice President of Meta India, mentioned, “At WhatsApp, we imagine defending customers’ private conversations with their household and buddies is an important sort of privateness we can provide them. We’re thrilled so as to add two new privacy-first options that additional strengthen and add to WhatsApp’s built-in layers of safety to supply customers a protected area to have their most non-public conversations. By means of the sequence of mirrored messages, we’re spreading the phrase on the significance of checking in on a pal or a beloved one, encouraging ladies to succeed in out and assist one another to talk up. We hope it helps begin vital conversations on WhatsApp, which all the time begin with a single non-public message.”

To coincide with the launch, Mark Zuckerberg has introduced a brand new privateness function, Silence Unknown Callers, which helps to display screen out spam, scams and calls from unknown individuals for higher management over your calls. We’re additionally rolling out Privateness Checkup, a step-by-step function that guides you thru the vital privateness settings on WhatsApp and helps you select the fitting degree of safety, multi function place.

Particulars on the YouGov Analysis Outcomes from a YouGov survey of  6,000 individuals throughout UK, India, Brazil and US. Points embody not less than one of many following: psychological well being, home abuse, office harassment, harassment at school/college or sexual harassment.

Additionally Learn: Anushka Sharma’s breakfast dilemma: a peek into her morning routine and quest for a scrumptious and nutritious begin

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