anushka sharma: PUMA India ropes in Bollywood actress Anushka Sharma as its new brand ambassador
With this, Sharma, whose platform Propah Woman celebrates ladies unafraid to interrupt stereotypes, joins Puma’s roster of ambassadors similar to Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, Sunil Chhetri, and just lately Harrdy Sandhu.
“I’ve been an admirer of the model Puma as they’ve at all times pushed boundaries and celebrated ladies who embrace individuality, style, sports activities and health tradition. This resonates with me as a result of it’s one thing I’ve at all times believed in and determinedly adopted,” mentioned Sharma.
On Monday, the model had introduced finish of season sale promotions on its social media that includes file pictures of the actor in its merchandise. The actress took to her social media and known as out the model, asking Puma to make use of her imagery solely after onboarding her as a model ambassador. In response, Puma posted a picture of a proposal to make the partnership official. The corporate clarified all the banter was staged.
The actor will endorse the model’s footwear, attire and equipment together with choose collections by myriad actions and model campaigns all year long, mentioned the corporate.
“Anushka is a real embodiment of what it means to be daring and unapologetically herself. As a model, we strongly consider in supporting and enabling the decided spirit of girls. We can be creating distinctive alternatives along with her to deeply interact with our shoppers. We’re assured that the brand new affiliation with Anushka will additional drive our strategy in the direction of health and way of life within the nation and in flip inch us nearer to our shoppers throughout cohorts,“ mentioned Abhishek Ganguly, Managing Director of Puma India & Southeast Asia.
Within the fiscal yr ending December 2021, Puma India cemented its management place in India’s sports activities and way of life market, incomes a income of Rs 2044 crore. The model added 51 shops in 2021 and has a complete of 450 unique shops in India, to this point within the present fiscal.
