Bollywood A-listers Replace Glam Selfies and Fitness Videos with Covid Calls for Help on Instagram
John Abraham has handed over his Instagram account to NGOs, Anushka Sharma didn’t submit a birthday picture, and Janhvi Kapoor virtually apologized for placing up a pre-committed magazine cowl. In case you check out the social media accounts of many Bollywood celebs these days, you’ll not discover the same old glamorous picture shoots, selfies or health movies. They’ve been changed by posts amplifying requires assist in the Covid-19 disaster.
Whereas some proceed to submit the same old stuff (and that’s their prerogative altogether), others have utterly stopped posting tidbits from their private life. A day after her birthday on Could 1, Anushka shared a video saying that she didn’t rejoice contemplating the miserable instances we’re in, including that she and husband Virat Kohli can be donating in direction of Covid aid. The actress hasn’t posted something in over two weeks.
Janhvi Kapoor was on a visit to the Maldives final month, earlier than the second wave took on such a monstrous kind. A number of days again, she shared a glamorous journal cowl that she had shot whereas on trip, with a clarification that it was a “pre dedicated submit, and shot earlier than lockdown.” The submit has since been deleted. Prior to now couple of weeks, the actress has been actively sharing details about Covid-19 aid and amplifying requires assistance on Instagram.
Actor-producer John Abraham has determined to let NGOs serving to out on the sector take over his social media deal with to succeed in a wider viewers. The actor has 3.2 million followers on Twitter and eight.8 million on Instagram. The ‘Mumbai Saga’ actor shared a word on social media which learn, “I shall be handing over my social media accounts to NGOs we now have partnered with throughout the nation and all content material posted on my handles shall be unique to assist join these affected with the assets they require.”
Alia Bhatt and Ranbir Kapoor had been trolled for travelling to Maldives amid the continued disaster shares nothing from Maldives journey. The actress avoided sharing any images from her journey. The final picture she posted on Instagram was on April 14 to tell that she has recovered from Covid-19. Every week in the past she knowledgeable that she can be working with journalist Faye D’souza to assist individuals in want, and has been sharing details about Covid helpline numbers in numerous states and NGOs working for Covid aid.
One other actress who has devoted her social media posts to Covid-related info in Sonam Kapoor. For the previous two weeks, the actress has been sharing guides to recovering from Covid at house, information to donating plasma and different such helpful info. Her Veere Di Wedding ceremony co-star Kareena Kapoor Khan per week in the past reminded individuals in regards to the gravity of the state of affairs and requested everybody to put on masks. She has since been sharing posts on significance of getting vaccinated, baby rescue helplines and an initiative by her alma mater Welham Women to assist hospitals get instant entry to oxygen.
Final yr, many celebs had been criticised for sharing their health movies and displaying their newly acquired cooking abilities through the lockdown, whereas there was a mass exodus of migrant employees amid a worldwide pandemic. There’s a sea change in perspective this yr, maybe as a result of the disaster’ severity is larger and has hit house tougher. It positive is a aid to see stars put aside self-promotion to do no matter they will for the much less privileged.
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