Bollywood Actor Varun Dhawan Invests In Curefoods Becomes The Face For EatFit

The Bollywood actor joined Curefoods’ final funding spherical in 2022; Moreover, he’s now the model ambassador for its marquee model – EatFit

The affiliation with Varun Dhawan will probably be instrumental in selling Curefoods’ message of wholesome and sustainable on-line ordering

Curefoods has additionally launched its multi-brand D2C meals ordering platform – eatfit.in Bengaluru, sixth April 2022: Curefoods, India’s fastest-growing cloud kitchen firm housing manufacturers like EatFit, Frozen Bottle, CakeZone, and Nice Indian Khichdi, has secured funding from Bollywood actor Varun Dhawan and inked a long-term affiliation with him, making him the model ambassador for EatFit – the biggest model beneath Curefoods.

Dhawan’s funding in Curefoods coincides with the launch of its multi-brand D2C meals ordering platform – www.eatfit.in. The platform is aimed toward offering direct entry to widespread manufacturers beneath Curefoods. It would additionally play a job in inculcating sustainable meals ordering habits by selling its meals subscription choices, particularly for its wholesome meals manufacturers, which clients can devour a number of occasions a month.

To enhance this message and drive extra traction in direction of the platform, Curefoods will probably be leveraging its affiliation with Varun Dhawan. Varun is thought broadly for his energetic and versatile performances in among the finest movies which have come out of Bollywood. Past his performing prowess, his dedication to health and an lively way of life can also be an intrinsic a part of his persona. This makes him the right face for EatFit – India’s largest go-to wholesome meals model.

Within the coming years, audiences will witness Varun seem in Curefoods’ advertising and marketing endeavours to advertise wholesome consuming and on-line ordering through eatfit.in.

“Varun is obsessed with meals whereas additionally being a robust believer in maintaining a healthy diet and being match. He exudes constructive vitality and immense heat which make him such an enormous hit along with his fanbase. Our intention behind having him because the face of EatFit is to tie in these facets of his persona with our personal model persona,” mentioned Ankit Nagori, founder, Curefoods. “Having him with Curefoods as an investor too provides one other stage to our affiliation with him. His perception in our capabilities and imaginative and prescient actually encourages us additional to scale higher heights. We’re excited to have him on board proper across the time of our D2C platform launch and hope that we are able to make higher headway within the trade collectively,” he added.

Commenting on the event, Varun Dhawan, mentioned: “The intersection of meals and way of life has at all times been an space that excites me. In an age the place the necessity for an lively wholesome way of life is extra pronounced than ever, meals – particularly wholesome meals – positively requires extra consideration. I strongly resonate with Curefoods and Eatfit’s mission to supply entry to a number of meals classes whereas that includes wholesome choices. I look for a similar whereas eyeing my health targets. As such, I’m past excited to endorse Ankit and his crew as an investor and model ambassador. I am unable to wait to point out the viewers among the nice campaigns we now have within the works.”

Curefoods has most just lately introduced the acquisitions of Frozen Bottle and south India franchise rights of Sbarro. Leveraging its multi-brand multi-kitchen mannequin, Curefoods is on an formidable path to considerably scale its footprint and serve a large number of meals choices to satisfy the rising wants of a various client base. It additionally raised $62 million in funding in January 2022 from the likes of Iron Pillar, Chiratae Ventures, Sixteenth Avenue Capital, Accel Companions, and Binny Bansal.