BTS & Big Hit Entertainment renew UNICEF’s ‘Love Myself’ campaign, donate $1 million : Bollywood News
Grammy-nominated group BTS, along with its label Massive Hit Leisure (Massive Hit), has renewed its dedication to UNICEF to assist finish violence and neglect, and promote youngsters and younger individuals’s shallowness and well-being, in a video launched right this moment.
The South Korean band, which has partnered with UNICEF since 2017, shared a digital message pledging to proceed its LOVE MYSELF marketing campaign, with its ambition of affection and togetherness, significantly at the moment of social isolation.
As a part of the renewed world partnership, BTS and Massive Hit may also donate over US$1 million to UNICEF, together with proceeds from the sale of LOVE MYSELF merchandise and in addition to a portion of revenue from LOVE YOURSELF album gross sales.
“We’re extraordinarily moved and grateful that our LOVE MYSELF marketing campaign, which started with small steps, is now being elevated to a good greater partnership. We additionally strived to “LOVE MYSELF” ourselves, and I feel we as a workforce and as people grew as properly,” stated band member RM.
With faculty closures, bodily distancing measures and decreased entry to companies, the COVID-19 pandemic has helped shine a light-weight on the significance of excellent psychological and psychosocial well-being for youngsters and younger individuals, particularly those that could also be residing with neglect, abuse and bullying, each on-line and offline. UNICEF is responding to those altering instances with a re-energized technique to guard and promote the well-being of all youngsters and younger individuals globally.
“COVID-19 is taking an unlimited toll on all of our lives and emotional well-being, not least youngsters and younger individuals,” stated UNICEF Government Director Henrietta Fore. “By means of their music and messages, BTS has stated to their world viewers, ‘You aren’t alone. This can be a troublesome time for all of us. And collectively, with love and kindness, we are going to get by way of it.’ As our partnership strikes into a brand new stage, collectively we’re dedicated to reimagining a kinder, safer and extra linked world.”
Since 2017, BTS and Massive Hit’s LOVE MYSELF marketing campaign has raised US$2.98 million globally for UNICEF’s work to finish violence towards youngsters and younger individuals and has helped adolescents everywhere in the world open up about their very own experiences.
As UNICEF supporters, BTS has addressed heads of state and world leaders on the annual United Nations Normal Meeting assembly in New York, and launched an unique music video to help UNICEF’s marketing campaign to encourage love and kindness on-line and in actual life. Devoted cubicles at their live performance venues worldwide have offered info on how people ought to shield themselves and one another from violence and bullying.
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