Collections, endorsement deals: South Indian stars outshining Bollywood
With constant hits, the film stars from South India are overtaking Bollywood stars in model endorsement offers. Allu Arjun, Mahesh Babu, Rashmika Mandanna, Samantha Prabhu, Prabhas and Vijay Deverakonda are among the many actors charging the best for model offers, a few of them much more than high Bollywood names like Ranveer Singh, a report by Financial Occasions (ET) acknowledged.
Allu Arjun will reportedly quickly be signed by Coca-Cola. “We’re evaluating to increase the endorsement with Allu even throughout Hindi-speaking markets, given his growing pan-India reputation,” Arnab Roy, vice chairman and head of promoting at Coca-Cola, India and Southwest Asia was quoted as saying by ET.
Arjun endorses redBus, KFC, Zomato and Astral. He prices Rs 7.5 crore per model endorsement. Ranveer Singh, alternatively, prices Rs 3-3.5 crore per model endorsement.
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Arjun’s Pushpa co-star Rashmika Mandanna endorses Kingfisher Beer, boAt, Cashify and McDonald’s. Mandanna and Arjun’s Pushpa grossed over Rs 365 crore worldwide.
Samantha Prabhu is the face of endorsements of Kurkure, Myntra, Mamaearth, and Nestle Munch chocolate. Her pan-India attraction boomed after her function within the Amazon Prime collection, Household Man 2.
Ram Charan, after the success of RRR, was signed by Frooti alongside Alia Bhatt. Mahesh Babu, who endorses Royal Stag, TVS Motor and Mountain Dew reportedly prices Rs 1 crore per endorsement.
In the previous couple of months, a number of Bollywood motion pictures like Laal Singh Chaddha, Raksha Bandha, Samshera, and Jayeshbhai Jordaar carried out poorly on the field workplace. South Indian motion pictures like Pushpa, RRR, KGF: Chapter 2, and Vikram, alternatively, ran housefull for days.
“What was earlier huge regional attraction is now huge mainstream attraction,” Rediffusion managing director Sandeep Goyal informed ET.
