Cult.fit gives a hilarious twist to the famous dialogue ‘Mere Karan Arjun Aayenge’

• Cult.match releases new advert movies in second leg of Bollywood-inspired ‘Health isn’t an possibility’ marketing campaign.
• This time, it offers a twist to Karan Arjun.

Cult.match, India’s largest well being and health platform, is again with their advert marketing campaign – ‘Health isn’t an possibility’ which can see two new advert movies launched within the second week of December. Following the large success and constructive viewers reception of the primary leg of this marketing campaign launched in August this 12 months, this time too the corporate has taken the route of mixing humour with popular culture.

Set within the context of in style Bollywood movies ‘Om Shanti Om’ and ‘Karan Arjun’, the brand new adverts launched by Cult.match encapsulate its core message that health is a necessity and must be made a high precedence by individuals throughout all ages and health ranges. By way of humour, the advert movies will showcase an alternate storyline the place the protagonist of the movies will probably be escaping rebirth thanks to raised health ranges in comparison with the unique characters. By creating humorous spoofs of iconic scenes from these motion pictures, Cult.match goals to land its key message in a fashion that’s relatable and extremely entertaining.

The first TVC within the second leg of the ‘Health isn’t an possibility’ marketing campaign – Karan Arjun, is dwell on social media at the moment and the second TVC is scheduled to drop within the subsequent few days. Each TVCs will probably be dwell on TV and YouTube from 18th Dec. It is going to even be aired throughout the India vs South Africa cricket check matches. Each the advert movies are conceptualised and written by Anuya Jakatdar and Girish Narayandass.



Cult.match will probably be additional amplifying the marketing campaign by collaborating with high influencers and content material creators to advertise its message throughout social media platforms.

Commenting on the brand new advert movie launches, Prachita Pujari, Model Advertising and marketing Head, cult.match, mentioned: “We’re excited to convey our marketing campaign again in a brand new avatar. Our final two movies launched in August earlier this 12 months have been immensely well-received and validated our technique behind mixing humour with in style tradition to create an impression. It is a new path and a contemporary absorb advertising communications throughout the health business and we’re glad that it was met with enormous viewers appreciation. With these new movies, we stay up for reinforcing our message as soon as once more and inspiring extra individuals to hitch us in turning into extra proactive about their well being and well-being.”