Cure.fit acquires fitness facilities aggregator Fitternity
New Delhi, Feb 9 (IANS) Homegrown well being and wellness platform Treatment.match on Tuesday stated it has acquired health amenities aggregator Fitternity for an undisclosed sum.
Whereas Fitternity will live on as a separate platform, this transfer will permit Treatment.match to scale Cult Cross — the corporate’s not too long ago launched all-access cross to the perfect gyms and Cult centres in India.
Cult Cross additionally marked Treatment.match’s foray into gymnasium and equipment-based exercises.
This acquisition seeks to additional construct on that providing with the intention of building Treatment.match as a market chief throughout all health codecs, the corporate stated.
“Health in India continues to be in preliminary levels at sub 1 per cent penetration. Over the following 10-20 years, this can improve to 15-20 per cent like within the west. With growing well being consciousness, demand is growing, and we have to put up high quality provide,” Mukesh Bansal, Co-Founder, Treatment.match, stated in a press release.
“With Fitternity on board, Treatment.match will enhance current offline gyms, deliver them in control with higher know-how, and concentrate on empowering them to regulate to the post-Covid state of affairs amid altering client expectations.”
With a collective person base of three million customers, Treatment.match and Fitternity will collectively occupy better market dominance by way of empowering greater than 5000 health centres unfold throughout high 20 cities in India.
Bengaluru-headquartered Treatment.match stated it is usually planning to assist offline gyms improve their know-how, working procedures and support them in growing their visibility for higher utilisation, yielding a 50-100 per cent improve in footfalls and income.
–IANS
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