EXCLUSIVE: Sanjay Gupta bats for REDUCTION of star fees in post pandemic times: “Aapko Rs. 100 crores lene hai toh lo, lekin aap Rs. 150 crores ka dhanda toh kara lo” : Bollywood News

Bollywood Hungama lately reported that Sanjay Gupta’s upcoming movies will skip a theatrical launch and premiere on a digital platform instantly. We solely spoke to the favored producer-director about this, the field workplace situation at current and much more.

EXCLUSIVE: Sanjay Gupta bats for REDUCTION of star charges in publish pandemic occasions: “Aapko Rs. 100 crores lene hai toh lo, lekin aap Rs. 150 crores ka dhanda toh kara lo”

You lately introduced that you just’ll be releasing Fardeen Khan-Riteish Deshmukh starrer Visfot and your directorial enterprise, starring Harshvardhan Rane and Meezan Jafri instantly on OTT. May you inform us the explanation behind it?
After the primary lockdown, all of us had been questioning ‘Now what?’. These six months had been very powerful. Then the second lockdown happened. I used to be clear that the cinema going expertise goes to alter eternally. I noticed it coming two years again. Whereas that occurs and whereas we work out, which we’re nonetheless attempting to determine, we had a bunch of tales and we developed them through the two lockdowns. Via video calls, I interacted with my completely different groups of writers. We created quite a lot of these initiatives and we had been clear that it’ll go straight to digital. We shot these movies accordingly. So, from day 1, it was determined that these shall be OTT releases. However in at this time’s situation, my producing associate may inform me that we would need to launch the movie in theatres attributable to contractual obligations. However that’s not occurred no less than until now.

Nonetheless, regardless of these movies are for digital, they’re very cinematic. Plenty of the content material created in India in Hindi which is launched instantly on the OTT platforms shouldn’t be cinematic. Usme woh bade parde waali baat nahin hai. I don’t see these movies and be like ‘I want I had seen this within the theatre’. I’m attempting to bridge that hole in my movies. Whenever you’ll watch (Visfot or my directorial enterprise), you’ll comment ‘Yeh bade parde ki image predominant chote parde pe dekh raha hoon’.

When will these two movies be out?
It’ll be launched within the first half of 2023.

Plenty of movies, even these starring huge names, flopped on the field workplace lately. A bit of the trade is therefore asking for value correction and discount in star charges. Do you assume that it’s a good level?
Sure, it’s an especially honest level. Paying an enormous price to the actor was not unfair as they used to ensure sure footfalls. But when that’s not taking place now, it’s unfair to ask for these costs. Someplace, the correction has to happen. We’re figuring out a mechanism the place the thought needs to be that if you’re getting the footfall, then you’ll be able to take your cash. However don’t take your cash if you’re not getting the specified footfall. So, in my view, the fee should be extra performance-based. Aapko Rs. 100 crores lene hai toh lo, lekin aap Rs. 150 crores ka dhanda toh kara lo. Or else, in order for you Rs. 100 crores as your charges, ensure that the movie’s digital rights are bought for Rs. 80 or 90 crores. Then I’m keen to wager. And most sensible producers are adopting a easy method – your COP (price of manufacturing) needs to be what you earn from digital. It’s so simple as that. As a result of the theatrical situation is kind of unpredictable like by no means earlier than and ever since cinema was born. I’d say that if the gamble pays off, actors can preserve 80% of the share. No downside with that. As a result of you have got earned it. But when the numbers aren’t there, then it’s unfair that the actor’s charges are popping out of the producer’s pocket.

These days, it’s additionally mentioned that the music shouldn’t be working. Do you agree?
It’s a catch-22. Earlier, we had been consuming music from the music channels. Now we’re watching songs on YouTube and normally, it’s a one-time watch. Which was the final music that you just went and noticed for the second or third time? It is perhaps for a uncommon hit music like say ‘Manike’.

However aren’t individuals nonetheless watching songs on TV? The BARC experiences point out that music channels have quite a lot of viewership…
I don’t know however what I do know is that we aren’t spending for enjoying on these channels. Additionally, we aren’t promoting as actively as we did. We aren’t selling the movie as we used to. After which we’re saying ‘filmon mein music nahin hai’.

I suppose the songs are there within the movie however don’t have a shelf life. An exception is ‘Kesariya’ from Brahmastra, which grew to become an enormous hit because it was a soulful quantity, a rarity in at this time’s occasions…
Sure, true. However the director’s final movie Yeh Jawaani Hai Deewani (2013) had seven blockbuster songs. He’s now delivering only one blockbuster music. Shayad utni mehnat humne bhi karna bandh kar di hai. For my part, motion pictures are remembered by their music. No person remembers actors or administrators or tales as a lot as you bear in mind songs.

Nearly all of your movies have had some nice songs that are fondly remembered even at this time…
Even my subsequent movie has some good numbers. We now have labored exhausting on it. Visfot, nevertheless, has no songs (as per the requirement of the story). My directorial movie has two younger heroes and heroines and is predicated in Goa. It has youthful numbers. I can’t consider making a movie with out music. Zinda (2006) had no music however is certainly one of my greatest albums. Dus Kahaniyaan (2007) had no songs, apart from the title music in the long run credit. Nevertheless it has among the best albums from White Feather Movies. I used to at all times have a double disc, consisting of the membership model and the lounge model. Dus Kahaniyaan had a triple disc. In addition to membership and lounge variations, there was another CD comprising 10 poems, written by Gulzar and it was impressed by the ten tales. These poems had been narrated by completely different actors from Shabana ji to Naseer saab to Sanju to Nana Patekar to Dia Mirza and so forth. And it had Bappa Lahiri’s music as nicely.

You have got additionally introduced Shootout 3. What’s the most recent replace and have you ever signed any actors?
That may be a name Ekta Kapoor has to take. And no, we haven’t approached any of the actors but. We’re nonetheless finalizing the script. It was written through the first lockdown. Between then and now, so much has modified. Ekta can also be concerned creatively and we’re revisiting the script. As quickly because the script will get up to date, we’ll go forward.

I consider in all you might be developing with 5 movies, out of which you might be directing 2 movies…
There’s so much that has been lined up for the subsequent 2-3 years. White Feather Movies goes to be extraordinarily lively as we’re working with a string of administrators and popping out with a number of movies. One after the other, we’ll preserve releasing them. 2022 was busy as we accomplished 2 movies. We need to preserve the momentum going and therefore, there’ll be much more taking place in 2023.

Additionally Learn: Sanjay Gupta confirms that Fardeen Khan’s comeback movie Visfot, co-starring Riteish Deshmukh, will skip theatrical launch and premiere instantly on an OTT platform

Extra Pages: Visfot Field Workplace Assortment

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