From Grooving On Bollywood Music To Getting Popular, Catch Up With The ‘Punjab Di Kudi Living Abroad’

Social media proved to be a reduction tablet in the course of the lockdown interval. Whereas the pandemic was ravaging on within the nation, content material creators on social media had been offering some much-needed hope to many throughout the globe. One such social media influencer is Ruhee Dosani, whose grooves and strikes on Bollywood music together with her associates has resulted in her turning into some of the common influencers on the Web. In a dialog with Outlook, she talks about her first video getting viral, her love for Bollywood and its impression on her. She additionally opens up about sponsorships and her content material growth course of.  

How has your journey as a content material creator modified your life since your first video received viral? 

Up to now, this journey has been extremely enjoyable for me, I’ve realized that it’s not simply in regards to the content material I create, nevertheless it’s additionally the impression that I’m capable of have on individuals. When the pandemic hit, it was a troublesome time and I noticed that dance is one thing that made me smile and when my first video went viral, I got here to the conclusion that individuals who watch me are additionally having fun with the content material I make and that’s an exhilarating feeling. Nonetheless, I’m at that time the place I not solely have enjoyable whereas creating content material however I additionally be sure to consider what my viewers likes and in some ways, it has helped me join with them much more. 

Your love for Bollywood may be very seen from the content material you create, grooving on desi tracks and portraying characters, the place does this impression come from and what has stored it going all these years? 

Rising up, my household beloved listening to the 90’s Bollywood music and it has now turn out to be an enormous a part of who I’m and what I do as we speak. I’m additionally conscious that nostalgia is one thing that impacts individuals in methods which are distinctive and delightful as a result of it transports you to a unique time of your life. That’s the sensation I wished to evoke in individuals who watch my movies. So, you do see me largely utilizing music that performed an enormous half in shaping my childhood. Music is one thing that evokes totally different feelings in several individuals and I need to have the ability to try this for my viewers when a video of mine pops up on my feed. 

Social media is extra kind of an open-ended platform the place the developments change vigorously, how does it impression you as a content material creator and what are challenges you face all through? 

Folks clearly love driving the developments bandwagon, as a result of there’s all the time one thing new to attempt to recreate. Though I like watching content material that’s based mostly on the latest developments, it does impression me as a content material creator as I’ve a lot to select from. I normally attempt to choose the developments that resonate with me, the individuals I function in my movies and my viewers, which is all the time a problem, however I maintain looking for methods to navigate these challenges and make movies which are authentically me. Nonetheless, what I really take pleasure in is choosing music for my content material that’s basic and evergreen which is why I have a tendency to select nostalgic advert jingles, cartoon theme songs or old fashioned songs that get you grooving and I feel that’s the place I additionally discover my area of interest. Similar to each different content material creator I additionally really feel some strain to create content material that my viewers would take pleasure in and now that I’ve this enormous platform which additionally places this added strain on me to be extra accountable. Having stated all this, I can’t inform you how grateful I’m to be given the form of love that I do by individuals who take pleasure in my content material. 

How do you preserve a stability between your digital life and actual life?

Once I was 18, I moved to a unique nation the place I didn’t know anyone, discovered a job and settled down. Though I felt that I’ve all the time been linked to my household and associates due to the digital age that we dwell in, after I began creating content material, I might embrace an entire new set of people that I now name my household. I’ll not know all of them by title however they’re all very near my coronary heart. The fantastic thing about being a content material creator is that I’m not solely grateful for my viewers but additionally different extremely proficient folks that I’ve been capable of meet by way of the platform. The web for me is extra about bringing individuals collectively. 

One of the vital contemplated discussions is the economics of the influencer and with time we see quite a lot of individuals developing with their abilities too, how does the sponsorship issue work? 

Sponsorship is unquestionably an enormous consider any content material creators world as a result of it’s the bread and butter. Nonetheless, I solely select to work with the manufacturers that I really imagine in or am a fan of as a result of in any other case it simply feels unethical to me. 

As a content material creator, what tasks do you are feeling in the direction of your followers by way of content material and the way do you average it? 

I’m a quite simple individual with a easy funda in life, I make content material as a result of it makes me blissful and I’ve realized it makes my viewers smile, so be it somebody who’s had a tough day, somebody who’s had a sh***y day at work, I wish to create content material that makes everybody blissful. So far as I’m involved, if my movies make my viewers blissful, that’s all that issues to me. I don’t actually care about numbers. 

Creating content material and managing a profile/deal with are two sides of the identical coin, how do you toss it to your aspect by yourself? 

I don’t essentially see that as two separate issues. Creating content material and placing it up on a platform are primarily elements of the identical course of for me, personally. Which is why I don’t actually toss the coin, I simply attempt to make some (laughs).