From Jimmy Fallon to Hong Kong cricketers, why’s the world jiving to ‘Kaala Chashma’?
The movie was a dud, however the Badshah track, picturised on Katrina Kaif and Sidharth Malhotra, has garnered 1.2 billion (and counting!) YouTube views. And at the moment, the world appears to be dancing to its perky Punjabi rap tune.
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The track in query is from the 2016 sci-fi comedy ‘Baar Baar Dekho’ starring Katrina Kaif and Sidharth Malhotra. The observe is a remake of London-based Punjabi singer Amar Arshi’s hit Nineties observe of the identical identify. The movie, directed by Mira Nair’s acolyte and ‘Lifetime of Pi’ and ‘The Namesake’ screenwriter Nitya Mehra, barely made a revenue.
Indians and the diaspora the world over related with Fast Fashion’s gig due to the relatability issue and a gaggle from an unrelated a part of the world grooving to a homegrown observe.
Fast Fashion’s ‘Kaala Chashma’ video, in the meantime, has garnered greater than 2.4 million likes as of August 2022.