Gaana introduces Big FM’s ‘Dhun Workout’ playlist on the app
Bettering lung well being is now solely a playlist away
MUMBAI, India, April 8, 2022 /PRNewswire/ — This World Well being Day, Radio community BIG FM, in partnership with WATConsult, an Isobar firm & the globally awarded hybrid digital company from dentsu India, has launched an unique #DhunWorkout playlist on the music streaming app, Gaana. Unlocking the hidden potential of Bollywood, the songs curated within the playlist intend to enhance total lung well being by way of environment friendly respiration strategies. The workout routines underneath this initiative aren’t simply the common ‘breathe in and breathe out’ strategies which are widespread within the well being and health house but additionally have a component of enjoyable and pleasure to them.
The Dhun Exercise playlist is a everlasting function on the platform. Which means the audiences have entry to those lung exercises at any time limit and anyplace, all they should do is sing alongside to the tunes and really feel their lungs carry out higher with time. Aside from being current on Gaana, the Dhun Exercise tracks may even be performed on-air and promoted throughout social media. Moreover, this initiative shall be supported by numerous celebrities and RJs, concurrently making it the brand new regular lung well being apply.
Talking on the launch, Sunil Kumaran, Chief Model and Digital Officer, Huge FM mentioned, “We’re proud to current a exercise that is distinctive, entertaining and on the identical time vital for our listeners. As pioneers in launching purpose-driven campaigns, ‘Dhun Exercises’ is our earnest try to achieve out to our listeners and lift consciousness on the significance of getting wholesome lungs and we’re extraordinarily glad to companion with Gaana, who’ve acknowledged and linked with us in our effort.”
Shashwat Goswami, Head of Advertising and marketing, Gaana, mentioned, “We, at Gaana, seize each alternative to create revolutionary music experiences for our viewers. Dhun Exercises is a singular means of approaching exercise by way of singing and music, and we’re optimistic that our viewers would love to include this playlist of their health journey.”
For the file, Dhun Exercise was launched in November 2021. It was on-air for 15 days after which re-launched on radio + digital in February 2022. Since then, the initiative has been a runaway success. The marketing campaign has achieved 34 million impressions throughout all content material until now, 4 million natural attain and 500 reels. Furthermore, the marketing campaign has recorded 1210 hours of exercise and 20+ RJs PAN India have actively participated.
Hyperlink to the playlist: https://gaana.com/playlist/gaana-dj-dhun-workouts
Heeru Dingra, CEO, Isobar India group mentioned, “In at present’s time exercising is non-negotiable so that you would possibly as effectively make it enjoyable. With Dhun Exercise, we tapped into this perception and helped individuals enhance their lung well being by merely singing. This initiative has been effectively acquired by the viewers and therefore we’ve taken a step additional with the Dhun Exercises playlist on Gaana. The listener now can independently carry out these workout routines as per their convivence anytime and anyplace.”
Sahil Shah, Managing Accomplice, WATConsult added, “Who would have thought that Bollywood songs generally is a catalyst to an efficient lung train. For me, the thought wins in any respect ranges as a result of an motion like singing that comes so naturally to a person has turned out to be one thing that improves one’s well being. And sure, when one thinks of Bollywood songs, Gaana is an apparent selection with the type of library they’ve. I’m so thrilled that we’ve partnered up with them and Huge FM to take this marketing campaign to the following stage of attain & affect it deserves.”
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