HanuMan’s Marketing Director Breaks Silence On Film’s Comparison With Adipurush, Says Prashanth Varma’s Film Was ‘Positioned With Pure Intentions’
Lately, one other mythological movie titled ‘HanuMan’ hit the massive screens, which is being hailed nationwide. Helmed by Prashanth Varma, the movie stars Tejja Sajja within the lead function together with Amritha Aiyer, Varalaxmi Sarathkumar, Vinay Rai, Vennela Kishore, Satya, Getup Srinu and Raj Deepak Shetty in pivotal roles. Whereas the movie is being lauded by critics and audiences for its gripping plot, others are evaluating it to Om Raut’s Adipurush.
On the discharge of the movie, netizens trolled the director, asking him to take some cues. For the unversed, Adipurush was subjected to criticism and trolls for the caricature portrayal of the character, particularly of Raavan, performed by Saif Ali Khan. Now, within the newest interview, Prashanth Varma, the director of the directorial, has opened up concerning the advertising methods whereas stating that the makers made the movie with ‘pure intentions.’
HanuMan’s advertising director, Varun Gupta, revealed that the movie’s technique was fully reverse of what makers had for Adipurush. He advised Zoom TV, “HanuMan’s advertising technique was the alternative of Adipurush. Whereas Adipurush aimed to be the largest Indian movie primarily based on an Indian epic, HanuMan was positioned as a small-budget movie made with pure intentions, hoping for viewers appreciation. That’s the place advertising technique, positioning and pitching are available in. I did for each Adipurush and HanuMan however issues are completely different. So, each movie must be pitched otherwise.”
HanuMan’s advertising head additionally addressed the debacle of Adipurush and mentioned that folks would have made the movie a 5000 crore movie if they’d favored the movie, however they acquired offended. Nonetheless, folks making movies with pure intention would by no means go incorrect.
“Adipurush and HanuMan have clearly given the message that provided that it’s a superb made and well-intentioned movie folks will watch. Even whether it is on the largest god of the nation and isn’t made nicely, folks gained’t watch it. Individuals come just for leisure. Had they arrive for feelings they might have taken Adipurush to 5000 crores. However the truth is, they acquired offended by the movie. So, I feel folks making movies about faith with pure intention won’t ever go incorrect,” he mentioned additional.
He additional revealed that what labored in favor of HanuMan was when makers did screenings early and other people gave huge thumbs up. He added that the advertising technique for HanuMan was that they didn’t over-pitch the movie as they already referred to as it a small movie.
Coming again, what number of of you agree with HanuMan’s advertising head? Do tell us.
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