Health

Hershey India rides the fitness wave adding Disha Patani as its new brand ambassador, ET BrandEquity

Posted on December 20, 2022

<p>Disha Patani has joined the Sofit family alongside John Abraham</p> — Disha Patani has joined the Sofit household alongside John Abraham

Hershey India, part of The Hershey Firm, a worldwide snacking firm, has introduced Bollywood actor Disha Patani as an envoy for its plant-based drink model Sofit.

Identified for her devoted health routine, Patani is an inspiration for a lot of health-conscious people, the corporate said within the press launch.

Patani’s alliance with the model will additional strengthen the model’s message of ‘Match is Fab’, the corporate added.

Patani is becoming a member of the Sofit household alongside John Abraham who has been related to the model for over seven years.

Patani and Abraham are endorsers of wholesome residing and their shared values in the direction of well being and health resonate with the model’s core message –‘Match is Fab’, the corporate said.

The duo can even be seen within the model’s newest tv business, highlighting the importance of staying match inside-out by making wholesome decisions for an lively life-style and urging shoppers to undertake it, the corporate added.

Geetika Mehta, managing director, Hershey India stated, “Sofit is a model of strategic significance for Hershey India. With shoppers changing into more and more well being aware and transferring in the direction of conscious consuming, Patani is a perfect match for Sofit. She is an epitome of health and enhances the model brilliantly. We’re thrilled to have her on board.”

Patani stated, “I’m tremendous excited to be partnering with Sofit. It personifies the attributes of a wholesome and lively life-style, and this side makes it an apt alternative for health fanatics. I strongly imagine that if you’re match from the within, you are feeling fab on theoutside and Sofit does precisely that.”

Abraham stated, “I’m delighted to welcome Disha to the Sofit household. I’ve a long-standing alliance with Sofit and have had an incredible expertise working with the model. My affinity in the direction of the model is impressed by our widespread perception in well being and health.”

“As advocates for wholesome residing, I hope Disha and I proceed to encourage shoppers to steer a more healthy life-style by our affiliation with Sofit,” he added.

The marketing campaign goals to attach the model with younger girls to additional consolidate its market lead within the section, the corporate said within the press launch. The corporate additional said that the ‘Boring Nahi, Ban Ja Toofani’ marketing campaign talks about “Styling Fearlessly” with out having to fret about hair fall. The marketing campaign units out to allay such fears and current Bajaj Almond Drops Hair Oil as a trusty and dependable answer.