Interview: Shravya Varma, Indian Celebrity Stylist, Producer … – SugerMint – FilmyVoice

Interview with Shravya Varma, Indian Celeb Stylist, Producer & Entrepreneur

Shravya Varma, an Indian celeb stylist, a producer and the South’s largest and most adopted life-style influencer. Shravya has dressed superstars corresponding to Vijay Deverakonda, PV Sindhu, Keerthy Suresh, Saina Nehwal to call a couple of.

Whereas her early beginnings are rooted within the south indian movie business as a fancy dress designer, she at current caters to a clientele that features Enterprise People and Celebrities from pan India.

Having established herself as a star stylist for over a decade, this stylist turned producer is a two time TEDX speaker and a wanted title surrounded with an impeccable community of commercially precious faces and types from the south business.

Her earlier collaborations embody: Jack & Jones, Kama Ayurveda, ONLY, Mac Cosmetics, Sugarbear Hair to call a couple of.

Shravya Varma is an iconoclastic and multifaceted particular person who has benefited from taking dangers and diversifying early in her profession.

Living proof being her pivot into increasing her horizons and taking up an entrepreneurial position within the restaurant sector.

Her life and profession has lent her experiences and alternatives to not simply journey the world however to additionally dine at a number of the greatest eating places.Taking her expertise and private ardour within the meals & beverage tradition, Shravya is quickly to be opening Hyderabad’s largest experiential restaurant and bar.

The decor is impressed with accents of emerald inexperienced, bronze and white marble showcasing modernity in its euro-indian design, full with live-music and lengthy tables that are nice for group hangouts and huge occasions.

Shravya is somebody who has defied conference and has mastered all the things she loves. Be it styling, vogue, movies and now entrepreneurship.

Are you able to inform us a bit about your journey as a star stylist and producer?

Shravya Varma: Once I assume again about after I began it off 13 years in the past, perhaps I did no matter I did because of a sure innocence and loads of stupidity and therefore lack of concern.

I say that as a result of pondering again at it now, after I first began there was no job specification within the south cinema for a stylist / costume designer.

So perhaps if I had the publicity I had now and I began one thing new now, I’ll have much more concern now and I’d be much more calculative. 

I don’t then, I simply began.Equally for my manufacturing debut . I one way or the other don’t anticipate the a number of challenges that I confronted throughout the manufacturing, the pandemic specifically.

Nobody did. However I do really feel like I received a sure crash course in it now. So I really feel I’m higher outfitted now than I used to be.

What impressed you to turn into a life-style influencer?

Shravya Varma: Fairly frankly, a sudden click on that I used to be taking up my life-style and experiences without any consideration made that swap.

I’m lucky sufficient that my work takes me to locations, I get to remain at some lovely properties, I meet some wonderful folks and I obtain some wonderful merchandise.

I don’t actually respect it within the childhood of receiving these perks. It’s solely now I realised that the breakfast I’ve in say the Leela Palace is to be loved, I now take pleasure in even a automotive drive to go to the placement or my resort as a result of I don’t must beat myself over organising that.

It’s organised for me. I respect that now. I take that effort and get up a bit early to take pleasure in these little issues when I’m at work.

My work doesn’t go away me a lot time to take action however each likelihood I get now, I take a second to cherish each factor, nevertheless small or large. I then began documenting these very naturally and organically.

I don’t must put up something I don’t like this manner so I’m not obligated in anyhow.

What are a number of the largest challenges you face in your work, and the way do you overcome them?

Shravya Varma: I believe the largest problem is time. Most frequently we received’t be given time to execute these tasks. Secondly, will probably be actually difficult if we get an unappreciative shopper.

That vitality could be very draining. Lastly, some days we win and a few days we lose. So on such days, when we aren’t in command of issues, we simply must take the hit I suppose .

How do you keep on high of present vogue and life-style traits?

Shravya Varma: Social media principally as of late. However I observe loads of the style weeks internationally, a number of the folks I look as much as are all social media personalities overseas or right here. Their type helps me be taught, evolve and experiment.

What recommendation would you give to somebody who’s simply beginning out within the business?

• Help somebody. That’s such an underrated place to start out. It’s the most secure.
• Don’t take your self so significantly as quickly as you end one or two shoots. Give it a while.
• Cease pondering that your photos with celebrities can work as your portfolio for extra work to pitch to others.

Are you able to stroll us via your artistic course of when styling a shopper or producing a undertaking?

Shravya Varma: The undertaking comes first. The character being performed is the very first thing we have in mind and the imaginative and prescient of the director.

Then we focus on with the shopper and take it from there. I ideally like having a bunch of choices after which deciding in order that I give what the shopper needs but in addition pitch what I take into consideration.

If it’s the shopper’s private occasion or look, then I strive to bear in mind his/her private type and vibe.

How do you stability your private type with the wants and preferences of your purchasers or the target market of your productions?

Shravya Varma: I suppose that’s a piece in progress. I want to point out considered one of my current works right here simply to get an concept.

I styled Mr Chiyan Vikram for the promotional tour of the film  PS2 . Firstly I put collectively 24 seems to be in 24 hours discover.

He defined his vibe and the way he’s trying to current himself. So the primary 1-3 outfits began off that method.

He had some loopy good hair occurring for this movie so we took that under consideration and went loopy for journey seems to be since we have been on tour all throughout the nation.

And we went tremendous slick for the interviews and press . That being mentioned, as I travelled with him and the staff my problem was to have my shopper stand out in a star solid of seven tremendous stars.

So there was loads of improvisation and loads of cooperation even from the shopper to tug these off and step out of his consolation zone.

I managed to persuade him for a couple of out of the field seems to be for instance in locations the place we are able to afford to take that threat like in Hyderabad and in Bombay.

Whereas we performed safer in Coimbatore, Trichy and Madurai. So it varies from event, individual, time and much more logistics .

How do you method collaboration with manufacturers and different business professionals?

Shravya Varma: Earlier, I used to take a seat down and make loads of telephone calls, ship loads of emails, and be on the receiving finish of loads of rejection particularly as a result of my main clientele was from the “South”.

Now all the things has modified for the higher. I’ve a beautiful staff and likewise we’re far more welcomed now than we was. I choose up the calls after I completely must however work goes on easily .

What can we anticipate to see from you sooner or later, by way of upcoming tasks or private objectives?

Shravya Varma: I’m at that section in life the place I’m diversified into numerous issues. My main job and old flame is styling after all.

However I do have my toes in numerous totally different investments and tasks. I debuted into manufacturing this previous 12 months for my love for cinema and this 12 months I’m venturing into hospitality by launching my first culinary bar in Jubilee Hills, Hyderabad. I take pleasure in actual property greater than luggage, I’m trying ahead to investing in a couple of extra startup’s .

My private objective is to simply get up gently. I need to simply have the ability to have a gradual morning versus a rushed one .

What are your success ideas for younger and aspiring entrepreneurs?

Shravya Varma: I believe the youthful technology right now expects all the things and extra very quickly. They received’t compromise on work or on cash or on time. They need all of it and so they need it now . 

So I simply really feel the necessity to say, this subject will not be like a 9-5 type of job the place issues are going to be constant or right.

It requires endurance and loads of laborious work. As I all the time say, fulfil your dharma diligently. Do your job rightfully and the rewards will observe.

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