“It Was My Tribe That Helped Me Keep My Head In The Game”
Younger Bollywood actor Siddhant Chaturvedi helps a marketing campaign that offers him an opportunity to vibe along with his tribe that’s Gen-Z for him as he says they helped him to remain on the highest of his sport as an actor.
The actor turns into the face of the channel Zing and speaking concerning the thought behind the marketing campaign, Siddhant stated, “The facet of Gen Z not being understood may be very actual and I felt the identical whereas beginning out. It was my tribe that helped me maintain my head within the sport by means of that part which is why I immediately linked with Zing’s marketing campaign. It’s nice that youth have a secure house that celebrates and vibes with them.
Siddhant Chaturved added, “My very own introduction to the world of music was by means of Zing which makes this partnership much more private and I’m tremendous excited to be part of Zing’s tribe!”
The channel Zing has began the brand new positioning by means of the marketing campaign ‘Apni Vibe, Apni Tribe’ that includes Siddhant Chaturved and deliberate to ship fascinating programming which tells fashionable tales by means of music, films, and sequence.
Vishnu Shankar, Chief Cluster Officer, Zing, &TV and Massive Magic stated, “Zing is India’s foremost youth leisure channel and we delight ourselves on having our finger on the viewer’s pulse. Our in depth interactions with youth throughout metros and tier 1 and tier 2 cities revealed a standard grouse – ‘Koi nahin samajhta hummein’; we’re anticipated to grasp with out being understood.”
He went on including, “This sense led us to our model objective and the newest marketing campaign whereby we highlighted among the key moments the place they really feel ignored or misunderstood. At Zing, we want to create a ‘mahaul’ the place the youth really feel that is really my house, my vibe, my tribe.”
Arghya Roy Chowdhary, Chief Channel Officer – Music Cluster stated, “In India, Gen Z includes the biggest inhabitants phase and with our new id we need to reinforce that we’re an extension of their tribe. We’re a channel that mirrors their life and lets them be themselves. With our new positioning in place, all we wanted was the fitting model ambassador, and given his character, swag, and skill to attach with the youth, there is no such thing as a one higher than Siddhant Chaturvedi!”
The channel will kickstart its marketing campaign on Might 25 with the launch of an thrilling Model movie that includes Siddhant Chaturvedi.
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