Kangana Ranaut’s Tejas’ Promotions Call Hrithik Roshan’s Fighter Its Copy, Bashes Pakistan For Sensationalism & Flaunts A Crappy VFX Jet
The best way promotional actions of movies work has been altering over time. From sticking posters on busy roads and public transport to creating folks conscious via meme pages on social media, we’ve witnessed a drastic change. Lately, Kangana Ranaut’s Tejas makers, whereas spreading consciousness via the well-known meme pages on Instagram, did one thing that regarded prefer it was intentionally deliberate – they took a dig at Hrithik Roshan‘s Fighter.
Nicely, we aren’t saying that may certainly be the case, but it surely has occurred. However that’s not the principle matter of this text as a result of we’re going to see numerous examples of ‘hyper promotion’ finished by Tejas on social media.
This isn’t the primary movie that has adopted this route with the social media technique. Nonetheless, it, in fact, has taken a bit too far within the guise of promotion, from demeaning one other movie to bashing Pakistan for sensationalism and even making a awful narrative of flaunting a VFX-created fighter jet in Mumbai.
Beneath are some examples of how Kangana Ranaut’s Tejas was marketed on social media:
Saying Hrithik Roshan’s Fighter has ‘copied’ its homework with the caption: “Thodi toh mehnat kar lete bhai!”
Bashing Pakistan utilizing an age-old SMS joke:
Utilizing references to in style net reveals:
The fakest Fighter Jet in Mumbai:
Referencing well-known films:
Referencing trending memes:
Referencing trending subjects:
Why are these unhealthy examples of selling?
Not all of the above ones are unhealthy examples of promotion, however a few of them undoubtedly are. Social media advertising and marketing is the brand new pattern that isn’t as expensive however makes certain to convey a message to a wider viewers. However Kangana Ranaut’s Tejas hasn’t actually utilized the identical optimally.
How would one differentiate between real memes and film advertising and marketing gimmicks?
You’d all the time discover a clue within the caption of such posts/movies. There normally are both the hashtags of the movie or its streaming platform or each. For instance, in the entire above ones, you’ll discover #Tejas & #TejasOnZee5 within the caption.
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