Meet Anjula Acharia, the entrepreneur behind Priyanka's Hollywood breakthrough – Hindustan Times
Anjula Acharia is the powerhouse advising Priyanka Chopra as her enterprise empire and Hollywood profession proceed to surge.
After 20 years in movies, Priyanka Chopra is among the highest-paid celebrities in India. Time journal named Priyanka among the many 100 most influential individuals on this planet. Some years in the past, it might have been laborious to think about an Indian actor making it this far within the US market. However how a lot are you aware about Anjula Acharia, who has been guiding Priyanka to resounding success ever for the reason that Miss-World-2000-turned-actor moved to Hollywood a decade in the past? Additionally learn: Priyanka Chopra’s supervisor was instructed by ‘distinguished’ Bollywood individuals ‘you are losing your time’
Who’s Anjula Acharia?
Her LinkedIn bio says Anjula is an ‘entrepreneur, philanthropist, popular culture fanatic, angel investor/advisor and was lately named on Billboard’s Worldwide Energy Gamers Record’. Anjula advises an array of corporations within the shopper web house and is presently working with the next corporations as an advisor and/or an early stage investor – Bumble, Hooked, Bulletproof Espresso, Mayvenn, Gobble, Foundermade, Cue, Yumi, HealthAid Kombucha, Skinny Dipped, Joro app. Anjula joined BuzzFeed’s board of administrators in 2021.
As per a CNN report, Anjula, who’s married to entrepreneur Ranj Bathtub, is an investor at Trinity Ventures and has personally invested in startups like Class Go and The Muse. She’s additionally a serial investor and entrepreneur underneath her firm A-Sequence Investments, the place she helps bridge the hole between tech and Hollywood. Her different notable angel investments embrace Joro App, Yumi, Important Proteins, Bulletproof, Well being-Ade Kombucha and Pop and Bottle, amongst many extra.
In 2007, Anjula co-founded her first start-up, Desi Hits, a platform for east-meets-west popular culture. She was instrumental in introducing artists comparable to Britney Spears and Woman Gaga to India. Nevertheless, Anjula is greatest recognized for being Priyanka Chopra’s longtime supervisor.
How did Anjula Acharia meet Priyanka?
Founding Desi Hits was the seed that led Anjula to carry Priyanka to the American market. After watching Priyanka in a music video, Anjula knew that Priyanka needed to make her debut within the US music scene. In a 2018 interview with Quartz, Anjula stated, “She (Priyanka) was filming 7 Khoon Maaf and I’m not certain if she took my first name severely… I needed to stalk her for months as a result of she wouldn’t take my name. I like to tease her about it now, however she actually made it laborious.”
After Priyanka launched just a few songs comparable to In My Metropolis and Unique within the early 2010s, her music profession wasn’t taking off, so Anjula determined to pivot to TV and utilise Priyanka’s years’ value of appearing expertise. “You have been seeing Sofia Vergara, Viola Davis and Kerry Washington tackle main roles. Tv was turning into extra inclusive, so I went to them and stated your subsequent factor shall be to place a South Asian girl [on air],” Anjula instructed Vogue in a 2018 interview.
Priyanka Chopra’s enterprise empire
Anjula Acharia, aside from managing Priyanka Chopra’s profession in movies, TV and OTT – Quantico (2015), Baywatch (2017), The Matrix Resurrections (2021) and Citadel (2023), amongst others – has made certain the actor stays on high of her funding portfolio. In keeping with reviews, most of Priyanka’s earnings come from model endorsements for Max Issue, Crocs, Bumble (Priyanka additionally invested within the relationship app again in 2018) and Bulgari, to call just a few.
Priyanka Chopra has a internet value of round US $75 million (Roughly ₹620 crore), as per a 2023 report by Lifestyleasia.com. She reportedly prices $1,33,862.08 (roughly ₹12 crore) per film. In Hollywood, she prices $2,43,437 (roughly ₹2 crore) per episode, when engaged on a present. Her month-to-month wage is roughly US $1,82,569.95 (roughly ₹1.5 crore) and her yearly revenue sums as much as $21,90,839.40 (roughly ₹18 crore), as per the portal. Priyanka reportedly prices $3,65,201.61 (roughly ₹3 crore) per Instagram submit.
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