Naseeruddin Shah, Lara Dutta, Soha Ali Khan, Kritika Kamra among others to star in ZEE5 comedy-drama Kaun Banegi Shikharwati : Bollywood News
ZEE5 has entered right into a strategic partnership with Applause Leisure, a enterprise of Aditya Birla Group for a multi-show affiliation. Strengthening its premium choices with compelling and various content material, the 2 content material firms will collaborate to create a sturdy authentic content material slate of recent ZEE5 originals in Hindi throughout genres to entertain billions of ZEE5 viewers throughout the globe. The transfer is in keeping with ZEE5’s content-first strategy of partnering with the most effective within the artistic ecosystem and bringing to the fore bespoke and premium content material for a various viewers. ZEE5 unveiled its first providing as a part of the partnership, titled Kaun Banegi Shikharwati produced by Applause Leisure in affiliation with Emmay Leisure and directed by Gauravv Chawla and Ananya Banerjee. The unique will premiere solely on ZEE5 in January 2022. Kaun Banegi Shikharwati, is a dramedy sequence with a singular tackle a dysfunctional royal household.
Consistent with its content material technique holding the viewer on the heart, ZEE5 has been participating with the highest expertise within the artistic ecosystem to construct a compelling slate of originals and flicks. By means of its partnerships with TVF (The Viral Fever), Ashwiny Iyer Tiwari and Nitesh Tiwari, and Crimson Chillies Leisure amongst others, the platform has constantly delivered probably the most outstanding and extremely cherished reveals throughout the digital leisure ecosystem. By means of its partnership with Applause Leisure, who’re famend for bringing distinctive and compelling narratives to audiences in India and the world over, each manufacturers are pushing the envelope additional in Kaun Banegi Shikarwati that guarantees to be an leisure delight.
Commenting on the partnership, Punit Misra, President – Content material & Worldwide Markets, ZEE Leisure Enterprises Ltd, stated, “ZEE5’s content material design ideas focus on intimately realizing our viewers and constructing a bouquet of participating and entertaining choices for our a number of client cohorts. Whereas Client Intimacy is on the coronary heart of our content material creation philosophy, our Content material Creator Companions are the opposite essential pillar in our strategy. We’re enthusiastic about our partnership with one of many main content material creators of our nation – Sameer Nair & Applause Leisure. With our shared perception in client obsession, coupled with their distinctive content material creation capabilities, I’m assured that we are going to win the hearts of hundreds of thousands.”
Including to this, Manish Kalra, Chief Enterprise Officer, ZEE5 India, stated, “Being a consumer-first model, our intent has at all times been to ship actual, related, and resonant content material to our audiences. This yr, ZEE5 has made a concerted effort to affiliate with premium content material creators throughout languages and genres, a transfer that has enabled us to inch nearer to our general imaginative and prescient of ‘Leisure inclusion’. We’re glad to carry a like-minded companion on board to create compelling content material collectively and launch high quality originals, solely accessible on ZEE5. Applause Leisure has had a powerful document of making a few of the hottest reveals of latest occasions and with this affiliation, ZEE5 is assured of enriching our content material slate even additional.”
Commenting on the affiliation, Sameer Nair, CEO, Applause Leisure stated, “Over the previous 4 years, Applause has created a various slate of content material and explored tales throughout genres, languages, and geographies. We’re thrilled that our first outing with ZEE5 is with Kaun Banegi Shikarwati, a light-hearted, heart-warming dramedy that’s each quirky and pleasant and boasts a stellar forged of actors. We look ahead to an extended and fruitful partnership with ZEE5 and assist contribute in a small strategy to their international ambition.”
Nikkhil Advani, Emmay Leisure added, “In a superb mix of humour and drama, Kaun Banegi Shikarwati gives a quintessential story of Indian households that’s replete with oddities and conflicts. However on the core of it, lies unfiltered feelings that’s positive to resonate strongly with the plenty. We’re delighted to companion with Applause in creating this glorious present and are excited to launch it to international audiences on a number one platform like ZEE5.”
Nimisha Pandey, Chief Inventive Officer – Hindi Originals, ZEE5, acknowledged, “We’re excited to carry premium bespoke originals to our current gamut of various content material in partnership with Applause Leisure. With their experience in creating fascinating content material throughout a mess of genres, we’re positive to create some thrilling and interesting reveals collectively. We’re glad to current Kaun Banegi Shikharwati as the primary from this artistic collaboration, with extra enthralling content material within the offing. There’s an rising want for family-viewing content material in a post-pandemic period and a multi-dimensional drama like Kaun Banegi Shikharwati works fantastically in that side. We hope that the viewers is equipped for a curler coaster of feelings and this sequence, with its ample moments of familial bond and camaraderie, would be the excellent look ahead to our viewers.”
A clutter-breaking comedy-drama, Kaun Banegi Shikharwati incorporates a spectacular forged of famend Bollywood faces, together with Naseeruddin Shah essaying the function of a King whereas Lara Dutta Bhupathi, Soha Ali Khan, Kritika Kamra, Anya Singh play his daughters, and Raghubir Yadav, Cyrus Sahukar, Varun Thakur and Anurag Sinha play key roles.
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