Pathaan creates history! Shah Rukh Khan starrer becomes the first Indian film to release on ICE theatre format : Bollywood News
Pathaan is India’s biggest-ever motion spectacle for audiences. The visually spectacular Yash Raj Movies’ motion extravaganza, Pathaan, is a part of Aditya Chopra’s bold spy universe and has the most important superstars of the nation Shah Rukh Khan, Deepika Padukone and John Abraham in it. Directed by Siddharth Anand, the adrenaline-pumping movie is about to launch on Jan 25, 2023, in Hindi, Tamil and Telugu and it is going to be the primary Indian movie to launch within the novel ICE theatre format!
Pathaan creates historical past! Shah Rukh Khan starrer turns into the primary Indian movie to launch on ICE theatre format
“Yash Raj Movies has been the front-runner to undertake path-breaking know-how that pushes the envelope to offer audiences an immersive movie-going expertise. We’re proud to announce that Pathaan would be the first Indian movie to launch in ICE format to offer audiences an immersive expertise,” says Rohan Malhotra, Vice President of Distribution at Yash Raj Movies.
The ICE theatre format contains facet panels which together with the primary display, create a peripheral imaginative and prescient, giving a way of enhanced immersion with a background distinction of colors and movement. Internationally, movies like Physician Unusual within the Multiverse of Insanity, The Batman, Incredible Beasts: The Secrets and techniques of Dumbledore, High Gun: Maverick and Morbius have been launched in ICE THEATERS on this high-end format.
Rohan says, “The format debuted in India with two operational PVR Cinema websites in Delhi NCR screening Avatar : The Means of Water and it’s a rage with audiences internationally. Adapting and embracing new tech earlier than anybody else has all the time been part of our YRF’s DNA.”
He provides, “YRF will likely be persevering with the follow of being the primary adopter of premium codecs in India like we now have carried out prior to now like Dhoom 3 (2013) – 1st Indian movie in IMAX, Thugs of Hindostan (2018) – 1st Indian movie in 4DX and MX4D, Struggle (2019) – 1st Indian movie in D-Field.”
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Extra Pages: Pathaan Field Workplace Assortment
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