Ranveer Singh teams up with Britannia NutriChoice to encourage consumers to ‘Feel the Fit’ – Bollywood Hungama
Ranveer Singh, who has a number of endorsements to his title, has teamed up with Britannia NutriChoice, to launch an inspiring new advert marketing campaign, #FeelTheFit. This marketing campaign, conceptualized by Lowe Lintas Bangalore, resonates with the model’s dedication to creating a sensible choice and goals to focus on the transformative energy of even the smallest steps taken in direction of a great way of life.
Ranveer Singh groups up with Britannia NutriChoice to encourage customers to ‘Really feel the Match’
The marketing campaign contains of two movies that showcase Ranveer Singh as an phantasm, symbolizing the ‘match waali’ feeling that any particular person experiences after making any good choice- like, selecting NutriChoice as their alternative of snack. The angle that the TVC is making an attempt to discover is that it solely takes us a easy sensible choice to make us really feel nice about ourselves. Amit Doshi, Chief Advertising and marketing Officer at Britannia Industries stated, “Within the up to date world at the moment, health is a mind-set, which transcends the looks of an individual. With this in thoughts, now we have launched the #FeelTheFit marketing campaign to have a good time each massive and small effort that an individual takes in direction of this journey – be it going to the health club or consuming proper. The thought behind the marketing campaign is to encourage customers to go for a sensible choice, it doesn’t matter what the size of that alternative is.”
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Ranveer Singh, the face of the marketing campaign, added, “I’m extremely excited to be part of the Britannia NutriChoice household. Teaming up with a trendsetting & iconic model like Britannia NutriChoice that empowers its customers to get began on a journey in direction of higher residing, is an ideal match to my beliefs. One can select a number of paths to realize health, and any alternative that leads in direction of that aim is an effective alternative. Thrilled to be part of #FeelTheFit marketing campaign, which seeks to encourage customers in making a sensible choice that makes them really feel match from inside.”[embedded content]
Arpan Bhattacharyya, Government Director and Head of Inventive (Copy) Lowe Lintas, Bangalore stated, continued, “Most advertisements about health concentrate on the top consequence. We needed to concentrate on the start. As a result of be it the primary meal of a whole weight loss program or the primary day of a exercise regime – each health journey begins with a small alternative. Making that small alternative makes us really feel higher and fitter, immediately. That is what we needed to have a good time with this marketing campaign. As a result of a health journey nicely begun is half the job completed.”
The #FeelTheFit marketing campaign is designed to encourage people to maintain up with their total well being & wellness journey by recognizing that each effort, irrespective of how small, is a step in the appropriate route. The marketing campaign seeks to shift the dialog from being solely in regards to the single finish aim to specializing in the optimistic feeling each time one makes a sensible choice.
Additionally Learn: Ranveer Singh turns into the model ambassador of Lavie Sport
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