Sara Ali Khan gets candid about her weight loss journey for HealthifyMe’s first-ever brand campaign

• HealthifyMe has unveiled its first ever model industrial marketing campaign ‘Sab karenge strive’ that includes Sara Ali Khan.
• Starring PCOD fighter Sara Ali Khan, the advert movies have fun HealthifyMe heroes from Sara’s PoV and encourages the viewers to strive the app as properly.
• The model marketing campaign will run for the month of January over tv and a number of digital media platforms.

Well being and health app HealthifyMe has unveiled its first ever model industrial marketing campaign ‘Sab karenge strive’ to drive adoption of well being within the new yr. Starring PCOD fighter Sara Ali Khan, the advert movies have fun HealthifyMe heroes from Sara’s PoV and encourages the viewers to strive the app as properly. The model marketing campaign will run for the month of January over tv and a number of digital media platforms.

Conceptualized by WondrLabs and the in-house artistic group at HealthifyMe, the movies seize the journey of the Healthify heroes from the eyes of Sara Ali Khan. Every of them had their causes to ‘Healthify’ – Priyanka’s put up being pregnant journey, Dr. Rashi’s physician to affected person to again to physician journey, Sreekanth’s battle towards diabetes and Krishan’s dedication to be one of the best dad he could be. The movies additionally replicate the corporate’s philosophy that crash diets and hyper-workout routines aren’t sustainable, however actually, damaging in the long term. It requires a routine, some modifications in weight-reduction plan, and consistency, all of which HealthifyMe’s app is wired to do.

Contemplating its new yr when topicality and resolutions spike, the marketing campaign calls upon customers to take a decision this yr so as to add extra ‘motion’ and vitamin in a single’s life. Whereas many individuals take health resolutions on the brand new yr, the marketing campaign goals to inspire them to hyperlink it to a life purpose and use HealthifyMe to remain on track in the direction of a sustainable path of weight reduction.



Talking concerning the marketing campaign, Tushar Vashisht, CEO & Co-founder at HealthifyMe, stated, “We’re excited to launch our first TV marketing campaign and have Sara Ali Khan as our model ambassador. Sara is a excessive achiever who has herself been on an amazing health transformation as she misplaced 40kgs and overcame PCOS – going from being obese to one of many fittest bollywood celebrities. She understands the challenges that our clients face in terms of adopting a fitter life-style inside their busy schedule. We’re assured that she is completely positioned to inspire tens of millions of Indians to start out their health journey with HealthifyMe.”

Sara Ali Khan stated, “Once I heard concerning the Healthify weight reduction and wellness tales, it felt like I used to be listening to my very own transformation story instructed in so many inspiring methods, and that’s why this model is so near my coronary heart. HealthifyMe is thought for remodeling the lives of tens of millions of Indians by way of its weight-reduction plan and exercise plans and partnering with them is so fulfilling, as a result of I get to assist an increasing number of individuals undergo the journey I’ve had.

The opposite HealthifyMe heroes and I are proof that life-style associated ailments like Diabetes, PCOD and Hypertension could be saved at bay and even reversed by adopting a wholesome life-style from the consolation of our houses by way of apps like HealthifyMe. The truth is, they’re the necessity of the hour as we enter lockdowns.”

To inspire an increasing number of customers to start out their health journey this yr with HealthifyMe, the corporate is providing 1 month of HealthifyStudio entry (HealthifyMe’s on-line health studio) without cost to everybody. Together with this, customers may discover fascinating health plans on the app and join with a large community of over 2000 nutritionists and coaches from throughout the globe who will assist them obtain sustainable and long run health. HealthifyMe coaches and health consultants may also share byte-sized content material on weight-reduction plan and health each day on the app. The corporate may also be celebrating the achievements of its Heroes who’ve achieved unimaginable health transformations and the tales of HealthifyMe coaches, who’ve continued to ship affect by way of two years of the pandemic.