The Life and Times of CCD founder VG Siddhartha
New Delhi, Oct 30 (IANS) “Espresso King” is the definitive biography of the late VG Siddhartha, the founding father of the Cafe Espresso Day retail chain and several other different companies.
Recognized to be an especially savvy know-how investor, Siddhartha had additionally backed at a really early stage a few of the marquee names within the Indian IT providers panorama right this moment. However by 2019, he was extremely leveraged on each enterprise and private fronts and dealing with a liquidity disaster. In July that 12 months, he died by suicide after leaping into the Netravati river.
Siddhartha left behind a grieving and bewildered household, investor group and worker base, and a startled however curious media and public.
By means of intensive analysis, a whole lot of interviews and the evaluation of hundreds of official paperwork, Rukmini Rao and Prosenjit Datta now piece collectively the story of Siddhartha’s dynamic rise as a businessman and in addition his fall from grace, unravelling the explanations that led to his monetary crises and finally his surprising demise.
The guide was acquired at an public sale from Anish Chandy, Founding father of the Labyrinth Literary Company, by Teesta Guha Sarkar, Head of Editorial, Pan Macmillan India.
Commenting on the acquisition, Rukmini Rao mentioned: “VG Siddhartha’s biography will supply far more than simply the story of the person who created India’s largest espresso chain. There have been many aspects to him that stay unknown. This guide will carry all these elements collectively to current a posh, holistic portrait.”
Prosenjit Datta mentioned: “As we proceeded with the analysis for this guide, we realised that Siddhartha had constructed a corporation that was way more complicated than what appeared on the floor. So we peeled the onion, layer by layer, with a purpose to correctly perceive the enterprise tycoon’s skilled and private avatars and the place the 2 intersected. He was a person of many contradictions, and few can say that they knew the actual Siddhartha. We hope to current a extra full image in (the guide).”
Anish Chandy mentioned: “Rukmini Rao and Prosenjit Datta have drawn a totally accessible portrait of VG Siddhartha and his labyrinthine enterprise empire via exacting analysis, drawing upon their multi-decade investigative journalism expertise.”
Teesta Guha Sarkar mentioned: “Consummate enterprise journalists Rukmini Rao and Prosenjit Datta’s investigation into the life and demise of one in all India’s most intriguing enterprise tycoons has culminated in a riveting, finely nuanced character examine. The nice depth of their analysis, mixed with an empathetic strategy, make this undoubtedly probably the most definitive guide there could ever be on India’s espresso king.’
–IANS
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