The year that Bollywood bled – mid-day.com
Commerce dubs 2022 as worst 12 months for Hindi movie business with losses working as much as Rs 2,000 cr; blames stars’ excessive charges, lack of novel content material
Anek
When 2022 got here knocking, the Hindi movie business thought that the worst was over. After two years of the pandemic and consequent shutdown of theatres, Bollywood was able to bounce again in motion in 2022. However 12 months on, the image is grim. Commerce analysts have dubbed it because the worst 12 months of Hindi cinema, when solely 4 motion pictures — ‘Drishyam 2’, ‘Bhool Bhulaiyaa 2′, ‘Gangubai Kathiawadi’ and ‘The Kashmir Information’ — turned hits, whereas mega-budget mission ‘Brahmāstra: Half One — Shiva’ managed to interrupt even. What in regards to the different biggies? From Aamir Khan’s ‘Laal Singh Chaddha’, to Akshay Kumar’s ‘Samrat Prithviraj’ and ‘Raksha Bandhan’, from Ayushmann Khurrana’s ‘Anek’ and ‘Physician G’, to Rajkummar Rao’s ‘Badhaai Do’ and ‘HIT: The First Case’, from the well-intentioned to the masala potboilers — movies crashed and burned on the field workplace.
Laal Singh Chaddha and Samrat Prithviraj launched amid excessive expectations, however sank on the field workplace
Distributor and commerce skilled Raj Bansal pegs the loss at Rs 2,000 crore. “This was the worst 12 months for the Hindi movie business the place virtually each actor gave the largest flop of their profession. We anticipated recent content material to make up for the misplaced two years. As a substitute, it has been a nightmare the place we misplaced over Rs 2,000 crore value of enterprise. Alternatively, south movies did properly. Kartik Aaryan was the one profitable actor within the youthful lot, whereas Tabu [was the only] actress with two theatrical blockbusters,” he says.
Drishyam 2 and Bhool Bhulaiyaa 2 are among the many few hits of 2022
So, what went improper? Commerce analyst Atul Mohan attributes it to 2 elements: the celebrities’ sky-high charges that elevate a movie’s price range, and dated content material. “The audiences’ style has modified up to now two years as they’ve been uncovered to OTT content material. Their requirements have risen, whereas most filmmakers are caught to the identical [formulaic] content material,” elaborates Mohan. He provides that actors ought to rethink their charges within the present situation. “Stars ought to cost on a profit-sharing foundation. Within the south, producers don’t encourage excessive charges, or star entourage. The excessive costs of tickets have additionally impacted the box-office. The monetary scenario of the widespread man has suffered after the pandemic, and they’re going to suppose twice earlier than spending cash on a film.”
Shah Rukh Khan’s Pathaan will hit screens on January 25; Salman Khan’s Tiger 3 on November 23
Subsequent 12 months seems to be optimistic as superstars Shah Rukh Khan and Salman Khan will line up their choices. But when 2022 has taught us one thing, it’s that content material trumps star worth. Movie enterprise skilled Girish Johar hopes that the business will study from its errors. “Going ahead, we have to perceive tasks, and mediocrity can not be a part of it. The secret is to concentrate on storytelling and scripts. The whole system wants an overhaul — from star pricing to budgets, from ticket charges, to digital and satellite tv for pc rights.”
Additionally Learn: ‘Cirkus’ Field Workplace: Ranveer Singh-starrer struggles, collects Rs. 20.85 crore in opening weekend
Final quarter, no present
The final three months of the 12 months weren’t any totally different. Be it October choices Goodbye and Physician G, or Diwali releases Thank God and Ram Setu — nothing may set the money registers ringing. It was solely in mid-November that Ajay Devgn’s Drishyam 2 turned the tide round, crossing the R100-crore mark in its first week. Varun Dhawan’s Bhediya gained a lot reward, however couldn’t fairly translate it into box-office figures. Ranveer Singh and Rohit Shetty’s Cirkus was anticipated to finish 2022 with a bang. However it turned out to be anti-climactic, because the comedy made solely R26 crore until Tuesday.
– Hiren Kotwani
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