U.S. Based South Asian food brand, Laxmi, Launches A New Campaign With Bollywood Superstar and Fitness Icon Shipa Shetty Kundra!
The well-known ethnic meals model simply introduced that Shilpa Shetty Kundra would be the face for all model communications for Laxmi with particular give attention to selling widespread merchandise resembling basmati rice, wheat flour, spices and lentils.
Commenting on this thrilling new alliance, Home of Spices firm executives, Neil Soni (CEO) and Amrapali Soni (COO) stated, “Shilpa with Laxmi was a simple resolution. Her evolution into well being and wellness, along with her culinary curiosity suits nicely with the evolution of Laxmi model.”
Talking of class challenges within the market, Chief Gross sales and Advertising and marketing officer Sundeep Lamba talked about that “With the explosion of name choices on the retailer, for a shopper it’s a tough option to make particularly not understanding how these merchandise are sourced and dealt with. Laxmi has at all times stood for high quality, belief and worth and with our new affiliation with Shilpa Shetty Kundra, our model promise will come to life”.
Moreover, commenting on the marketing campaign inspiration, Suhasinee Patil, VP Advertising and marketing shared some ideas on what makes this marketing campaign so particular. Based on her, “This previous yr with all its challenges has confirmed to us that nothing issues greater than household and a technique all of us stayed constructive and linked was by way of cooking. It induced us to attempt new meals, specializing in lowering stress and boosting our immunity. It impressed us to alter our way of life and prioritize well being and household.”
With this marketing campaign, Home of Spices message to their customers is easy: It is time to convey residence meals that stand for high quality and purity; it is time to convey residence a model you’ve got trusted for over 50 years; It is time to convey LAXMI residence!
Web site: https://hosindia.com/
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Neeta Bhasin: [email protected]
SOURCE Home of Spices
