Why following Shah Rukh Khan’s promotion strategy must NOT be followed by others, trade expert weighs in [Exclusive] – FilmyVoice
Shah Rukh Khan made a surprising comeback with Pathaan after 4 years of sabbatical, and that is the two.0 model of King Khan; he gave the most important hit of his profession and adopted the technique of Bollywood, and slowly, it’s changing into a development, and plenty of actors try to comply with the Jawan star for a similar. Just lately, there have been many actors who did not interact in conventional media interplay however took social media as a device to advertise their movies and even succeeded, for instance, Kartik Aaryan’s Satya Prem Ki Katha. although the actors did just a few accents and extra. Whereas if the actors really feel that they’ll go Shah Rukh Khan’s method and there’s a pink flagged warning by commerce, professional Komal Nahta has been within the business for greater than 20 years, and his prediction is usually proper and on level.
In an unique interview with BollywoodLife, we requested Komal Nahta about what number of actors try to comply with in SRK’s footsteps by not giving interviews or having any media interviews and selling their movies by way of social media. Does he suppose that can work of their favour?
To which Komal very stringently replied, “No, this can’t grow to be a rule; provided that your teaser, trailer, or, for that matter, movie is that sturdy, you’ll be able to take the danger, nevertheless it’s not needed that if it has labored for another person, it would give you the results you want as properly. There can’t be a rule like this”. Speaking about Shah Rukh Khan’s Jawan, he mentioned that as a result of the premiere is so wonderful, it would not want any form of promotion.
Once we requested Komal Nahta if he feels SRK will proceed to comply with the identical technique for his movie Dunki, which isn’t excessive in motion however a Rajkummar Hirani movie, he mentioned he can’t talk about it too early, and the makers of the mentioned movie should have not thought in regards to the advertising and marketing technique of the movie.
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