Why Releasing This On OTT Is A Masterstroke & How 83 Helped To Prove This?
Amid the brouhaha of theatres closing down and our favorite upcoming films suspending but once more, we forgot to speak about one of many smartest choices taken by the makers of Akshay Kumar’s Atrangi Re. fifth November was certainly the day when the business took a sigh of reduction with Kumar’s Sooryavanshi opening to nice numbers.
By virtually crossing the double century on the field workplace, Rohit Shetty’s actioner got here as a ray of hope for a lot of makers. Its field workplace run impressed many filmmakers to deliver their prepared merchandise to cinema halls. However, of all these folks, there was this one director who determined to swim in opposition to the tide and follow OTT.
We all know you’ve already learn the title & are conscious that we’re speaking about Aanand L Rai’s Atrangi Re. The movie had each ingredient to go to the cinema halls. A love triangle, three famend actors, the writer-director duo behind a number of profitable movies and AR Rahman‘s music album.
This might’ve simply tempted some other director for a theatrical launch plus the success of Akshay Kumar’s final outing was greater than a cherry on the cake. However, the makers of Atrangi Re selected to steer clear of cinema halls and that might simply be the neatest transfer serving to the attain of the movie.
The movie led by Sara Ali Khan, Dhanush and fantastically supported by Akshay Kumar highlights the aftermath of a personality’s life witnessing PTSD at an excessive degree. This, certainly, is a delicate subject to speak about and never many would connect with its depth at an equal degree. This was speculated to not have a unanimous crowd-pleasing attraction due to the subject it tackles and that’s completely fantastic.
Even a movie purely made for cinema halls like 83 struggled to make a mark a mark on the field workplace. Amid the chaos created by Spider-Man: No Method Dwelling & Pushpa, it’s actually arduous for any movie to resist the field workplace stress. Taking Atrangi Re to OTT has simply proved to be a greater choice for the makers going in opposition to the angle of many who had been hoping for its theatrical launch.
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