With Selfiee bombing at the box office, trade experts discuss whether Akshay Kumar is losing his golden touch: “Every actor, be it Akshay or anyone else, needs to take a lesson that a gap has to be there. You can’t have 6 releases in a year” – Bollywood Hungama
Final month, the movie trade was in celebration mode after Shah Rukh Khan’s Pathaan opened to file collections. This month, the temper has turned miserable. First, Shehzada did not entice and now Selfiee’s field workplace efficiency has shocked the trade. Regardless of starring Akshay Kumar within the lead, it opened at simply Rs. 2.55 crores. It barely crossed the Rs. 10 crores mark within the weekend. Sadly, for Akshay Kumar, that is his fifth consecutive theatrical flop, that too in lower than three hundred and sixty five days.
With Selfiee bombing on the field workplace, commerce consultants focus on whether or not Akshay Kumar is shedding his golden contact: “Each actor, be it Akshay or anybody else, must take a lesson {that a} hole must be there. You possibly can’t have 6 releases in a 12 months”
We requested commerce consultants what went flawed with Selfiee. Commerce veteran Taran Adarsh stated, “Your first impression is your most essential impression. Within the case of Selfiee, the trailer didn’t work. They did go all out with the promotions. However someplace, the plenty need a larger-than-life entertainer. The second half of the movie was too verbose and had lengthy sequences; it’s not one thing that the plenty wish to watch. They need numerous drama and leisure. Furthermore, aside from ‘Major Khiladi’, the remainder of the songs didn’t work both.”
Movie exhibitor and distributor Akshaye Rathi remarked, “It’s a thriller why the numbers are (so dismal). The premise of the movie is attention-grabbing. The solid comprised true-blue heroes. Their following is just not restricted to city areas however expands to the heartlands as nicely. Therefore, its field workplace efficiency confuses you and leaves you a bit shocked. The reviews of the movie are fairly good. The track ‘Major Khiladi’ had picked up and received numerous traction. It was throughout social media.”
He added, “Perhaps, it was the case of the film not having a cinematic worth. Hopefully, it’ll get numerous love on streaming and tv. Lately, now we have seen Pathaan raking up massive numbers, leading to individuals shelling out numerous their disposable earnings not simply as soon as however a few instances. It most likely was a mixture of all these elements put collectively.”
Commerce analyst Atul Mohan was puzzled by Selfiee’s field workplace end result, “The movie is just not dangerous. Critiques have been additionally kind of constructive. I suppose the viewers has modified now. Pathaan has set a benchmark that movies aisi honi chahiye. They don’t need routine movies like Selfiee and even Shehzada for that matter. Furthermore, the unique movie, Driving License (2019), didn’t have the ‘Wow’ issue like say a Drishyam.”
Raj Bansal, the proprietor of Leisure Paradise in Jaipur, noticed, “The success of Pathaan broken the prospects of not simply Selfiee but in addition Shehzada. However then, the collections should not have been so much less. Image acchi hai ki nahin, woh toh tab pata chalega jab log theatre aayenge. A gap of Rs. 2.50 crores that too for Akshay Kumar is exceptional. I don’t suppose within the final 15 years, his movies have had such collections. The opening of his movies on common was once Rs. 10-12 crores. And Selfiee, in the meantime, got here with no competitors and was a solo launch. But, it struggled to achieve the Rs. 10 crore mark in its weekend.”
Is Akshay Kumar shedding his golden contact?
Akshay Kumar revived the trade with Sooryavanshi (2021), which was the primary main movie to launch in cinemas after the pandemic. Directed by Rohit Shetty, it collected Rs. 196 crores. Sadly, all his 2022 theatrical releases – Bachchhan Paandey, Samrat Prithviraj, Raksha Bandhan and Ram Setu – failed on the field workplace. As Raj Bansal identified, “His frequency of coming with a theatrical launch could be very excessive, which no different actor has.”
Taran Adarsh acknowledged, “Akshay Kumar had 4 theatrical releases and 1 OTT launch in 2022. Each actor, be it Akshay or anybody else, must take a lesson {that a} hole must be there. You possibly can’t have 6 releases in a 12 months.”
He additionally gave examples of different stars to show how a spot between two releases will be useful, “Shah Rukh Khan had a launch after 4 years. Salman Khan was final seen in Antim – The Last Fact 1 ½ years in the past. Ajay Devgn requested Maidaan to be postponed in order that it doesn’t come too near the discharge of his formidable movie, Bholaa. Hrithik Roshan’s Fighter will come practically 16 months after Vikram Vedha.”
Raj Bansal agreed thus far and added, “Additionally, he’s seen in a number of advertisements and he roams in all places to advertise his movie. Log inko dekh dekh ke bore ho gaye hai. However, one of many the reason why Pathaan labored was as a result of Shah Rukh Khan returned to the massive display screen after 4 years. Ajay Devgn and Salman Khan normally have 2 movies in a 12 months whereas Hrithik Roshan has a launch each 2 years.”
Akshaye Rathi additionally agreed on the over-exposure issue, “Selfiee was his fifth launch in lower than a 12 months and there are extra across the nook. I’m not saying that he shouldn’t try this many movies. In the course of the pandemic, he made many movies that received prepared and stored releasing one after one other, in a brief time frame.”
Atul Mohan, nonetheless, stated that Akshay Kumar doing a number of movies in a 12 months was once his power earlier, “He anyway got here with a number of movies. Yearly, out of 4 movies, at the very least 3 of them was once assured hits. In 2019, all his movies have been enormous hits. Perhaps this time, there was an overdose of Akshay Kumar and the viewers received fatigued.”
Will his subsequent movies be affected?
The disastrous destiny of Selfiee has made commerce surprise how his upcoming movies like Soorarai Pottru remake, OMG Oh My God 2 and Capsule Gill will open and fare on the ticket window. Raj Bansal stated, “Akshay Kumar does 4-5 movies a 12 months and on prime of that, a lot of his movies don’t have a superb script or director, music, supporting solid and many others. And this string of debacles will have an effect on his subsequent movies.” He additionally warned, “My recommendation is that he ought to take a break from releasing a movie for six months or a 12 months. He ought to launch his subsequent movie on the finish of the 12 months. If his subsequent movie releases in a number of months, its opening can be much more disastrous.”
Taran Adarsh, on the identical traces, opined, “He wants to present a spot between releases. His subsequent movie shouldn’t arrive in cinemas for a few months. Akshay Kumar is a superb actor. I beloved him in Selfiee. He has proved his potential as a field workplace performer 12 months after 12 months. He has had dangerous instances even up to now. I’m certain this can be a section and he’ll bounce again.”
Akshaye Rathi disagreed, “I really feel the destiny of each movie relies upon largely by itself deserves and demerits. After giving near 10-11 flops, Salman Khan delivered Wished (2009) and since then, there was no wanting again in his profession. Even for Akshay Kumar, 2007 was one of many spectacular years of his profession. After that, he gave a number of duds however he bounced again. So it’s all about which movie you will have somewhat than what your final movie has been like.”
Additionally Learn: BREAKING: Selfiee handed with U/A certificates; a file fourth movie for Akshay Kumar post-pandemic to be cleared with ZERO cuts
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Extra Pages: Selfiee Field Workplace Assortment , Selfiee Film Evaluation
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