YRF to shell out Rs. 100 crore for its first OTT venture, to be a four hero investigative thriller : Bollywood News
Aditya Chopra’s Yash Raj Movies (YRF) has huge plans to reshape the OTT panorama of India and we now have info that the corporate desires to place the most effective foot ahead to begin their digital enterprise, YRF Leisure. Aditya Chopra is shelling out Rs. 100 crore for the primary undertaking that will probably be an enormous 4 hero starrer. Simply to offer context to the bigness of his undertaking – not many Bollywood movies function with the price range that he has earmarked for his first digital undertaking.
“YRF is making its intent clear about their digital enterprise by shelling out Rs. 100 crore for his or her undertaking. They need to produce the most effective content material they usually need to be the leaders whereas doing that. They need to create a paradigm shift for content material in India and this primary undertaking will probably be a sworn statement to their perception to make clutter-breaking tasks,” informs a commerce supply on situations of anonymity.
“In fact, YRF would need to begin very massive and with a bang. They’re the leaders of the sport within the Indian movie enterprise and they’d naturally need to be the most effective after they discover the digital panorama. YRF desires to mount this undertaking in a approach that it turns into the speak of the nation. It is going to be a four-hero undertaking, one thing that the digital area has by no means seen earlier than!” provides the supply.
The informer additional reveals, “This undertaking may begin as early as December this yr. YRF has quietly forged this undertaking and the pre-production is sort of over. Everybody may be very tight-lipped about what this undertaking is. YRF will announce the undertaking quickly.”
As per Selection, the investigative thriller will probably be set in Bhopal. The collection will probably be both directed by debutant director Shiv Rawal, or Gopi Puthran, who beforehand directed Mardaani 2 (2019) and wrote Mardaani (2014). The collection is in pre-production with casting underway.
Having already invested 1200 crore in its spectacular theatrical slate of 2021-2022, India’s largest manufacturing home, Yash Raj Movies, has determined to begin a brand new enterprise enterprise that can mark its foray into the booming Indian OTT market. The trade is abuzz with the information that Aditya Chopra has grand plans to contribute in the direction of and disrupt the digital content material market because it stands right this moment and is earmarking Rs. 500 crore for YRF Leisure – the OTT arm of the film studio!
ALSO READ: Aditya Chopra to take a position Rs. 500 crore for Yash Raj Movies’ OTT arm, YRF Leisure
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