Alaya F becomes brand ambassador for Bombay Shaving Company Women : Bollywood News
Girls’s hair elimination model, BSC Girls, a derivative of common males’s grooming model Bombay Shaving Firm, has achieved what is taken into account a rarity lately on the earth of media and leisure. They’ve discovered a like-for-like match in Alaya F – to symbolize the model’s values and promise to a brand new era of daring, experimental, and uncompromising younger ladies – who’re pushed by private selection, and social media.
In true Alaya F type, the announcement comes with the discharge of a model movie and marketing campaign provocatively named ‘Easy AF’; which challenges the established order, and questions how ‘hair elimination’ is presently perceived and depicted by conventional and established FMCG gamers.
Along with Alaya F, the marketing campaign brings collectively among the smoothest skills in Bollywood right now. It has been co-created with The Collective Artists Community and produced by Reducing Crew Movies. The movie depicts Alaya as her genuine self by uninhibited actions, playful musicality, and progressive imagery in an thrilling, daring, and badass tone; whereas nonetheless retaining her endearing innocence.
Right here’s what Alaya F needed to say: “I used to be part of the BSC ladies’s tribe even earlier than signing the contract. I’ve been a daily consumer of their hair elimination merchandise for a while, and may personally say they’re fab. I’m so smitten by what the model is making an attempt to realize as a result of I see a lot of myself in it. I’m thrilled that this vibe has come by within the movie as properly”.
Commenting on the affiliation, Siddha Jain, Head of Bombay Shaving Firm Girls, says: “There might be no higher embodiment of the spirit of the model and enterprise than Alaya. From her posts signed off as ‘AF’ – to the best way she strikes – Alaya F is a non-conformist and personifies the arrogance and dedication of a robust new-age girl. Not solely is she extraordinarily proficient and beautiful, she consistently pushes herself and challenges the established order. Each in reel and in actual life, she is unapologetically herself, goes all-in, and does issues on her phrases. She is chaotic, fun-loving, and charismatic and we imagine she will carry this to imperfection (pun supposed). Our affiliation along with her is a step in direction of reinforcing the reference to our shoppers who’re raring to alter the sport and taking the world by a storm”
Sharing his views, Shantanu Deshpande, CEO of Bombay Shaving Firm, summarized the importance of this affiliation: “This can be a very thrilling part for us. We have now at all times been assured of the ladies’s business-leading us into the longer term. Immediately we’re cherished by individuals who know us. However because of the character of the ladies’s private care class and this new affiliation with Alaya F, we’re poised to take the leap, and turn out to be a cherished, talked about and shared model, throughout the nation”.
The model is leaving no stone unturned to take the ‘SmoothAF’ message to its tribe. Along with collaborating with quite a few influencers throughout the board; the marketing campaign is being deployed on main OTT platforms & programmatic promoting, together with common social, on-line, and offline channels.
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