Ankita Lokhande Feels Pavitra Rishta’s New Season Is Expanding The TV Audience To The OTT Platform

TV serials and net sequence have distinct audiences, say Ravi Dubey, Ankita Lokhande(Pic Credit score: Instagram/ravidubey2312, lokhandeankita)

In the beginning of the 12 months, one of many earlier common tv sequence ‘Jamai Raja’ reappeared for its new season as ‘Jamai 2.0’, starring Ravi Dubey and Nia Sharma. The online sequence was well-received.

Now that one other common tv sequence ‘Pavitra Rishta’ is all set to return on the OTT platform ZEE5 for its new season, ‘Pavitra Rishta 2.0’, IANS caught up with Ankita Lokhande and Ravi Dubey to learn how these lead actors view the transition from one medium to a different.

The query begging a solution is whether or not tv will lose out to OTT platforms within the battle for eyeballs? Or, will each co-exist, albeit warily.

In her dialog with IANS, Ankita Lokhande mentioned: “I believe our thought of releasing the brand new season of ‘Pavitra Rishta’ is in a manner, bringing or increasing the tv viewers to the OTT platform. After all, the unbiased viewers of OTT platforms has solely grown and there may also be an viewers who will watch TV and OTT each.”

“However there nonetheless exists a technology hole and content material variations between tv and OTT reveals. In small cities, within the technology of our mother and father and grandparents, there’s nonetheless that curiosity in watching household dramas on tv, whereas OTT has provided a whole lot of thrilling reveals in genres equivalent to thrillers, homicide mysteries and motion dramas, all aimed primarily at a youthful viewers,” mentioned Ankita.

The present ‘Pavitra Rishta’ first aired in 2009. As lead forged, it featured the late Sushant Singh Rajput and Ankita Lokhande. The brand new season releases on September 15 on ZEE5 that includes Ankita and Shaheer Sheikh.

“A present equivalent to Pavitra Rishta, which is a love story that revolves round Manav- Archana and the involvement of their households too, makes an ideal selection for each generations. I additionally assume there will not be many reveals on OTT platforms which might be a love-story in addition to a household drama. Subsequently, I believe our present releasing on OTT will convey my older followers to the brand new platform in addition to the already present viewers to a brand new thrilling sequence. The coexisting of each sections of the viewers will occur in close to future,” Ankita Lokhande believes.

The coexistence of parallel audiences is an element that even Ravi Dubey recognises. ‘Jamai Raja’ was a hit on TV when it was first aired in 2014. The second season of the present ‘Jamai 2.0’ was launched on ZEE5 in 2019 and achieved an equal measure of success. The sequel to the second season, ‘Jamai 2.0 Season 2’, began streaming in 2021.

“I believe there are ample numbers of the viewers for each tv and OTT and in addition now we have numbers to assist that. So, I don’t assume TV sequence are dropping their viewers to OTT platforms anyway, however sure, with time, OTT audiences are growing,” Ravi Dubey

“Once we get the TV rankings each Thursday and if we examine them with the rankings that used to return earlier than the OTT growth, we see that there are reveals which might be doing nearly as good or as badly as they did earlier than OTT occurred. Sure, with nice tales and superior manufacturing qualities, OTT platforms have set a benchmark however that doesn’t imply TV reveals misplaced their glory,” Ravi instructed IANS.

Ravi added: “Whether or not it’s regional language reveals, nationwide or worldwide reveals, TV reveals are trending every day and that’s why TV sequence are nonetheless made. TV can also be doing pretty nicely. If it hasn’t grown within the final 5 years, like the way in which OTT area did, it additionally didn’t go down. TV is right here to remain, so is OTT. What I really feel is, there shall be integration of tv and OTT audiences. The success of ‘Jamai Raja’ and ‘Jamai 2.0’ and its newest season is a results of that.”

Should Learn: Kashmera Shah On Sidharth Shukla Demise: “I’m Indignant That I Met Him As a result of…”

Observe Us: Fb | Instagram | Twitter | Youtube

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Bollywood News Live: Crakk Vs Article 370 Box Office Parineeti Chopra to Sing `15 Songs In Imtiaz Ali movie Chamkila

Trending Bollywood Movie star Information updates: रकुल प्रीत सिंह और जैकी भगनानी ने 21 फर…