Malaika Arora turns an investor with global artisanal accessories brand Ahikoza : Bollywood News

Malaika Arora is all set to announce the newest feather added to her cap. The model-actress-entrepreneur has invested and has joined palms with the younger & highly effective head honcho – Namrata Karad to deliver to India the globally well-liked artisanal equipment model, Ahikoza. Namrata and Malaika are aiming to recreate the worldwide magic of Ahikoza in India. The model has already amassed a massively unique membership for itself within the worldwide markets panning throughout USA and Europe. The Indian trend savvy ladies will quickly be capable of entry Ahikoza and lay their palms on these arm candies which up to now have been seen solely on the pink carpet.

Malaika Arora turns an investor with global artisanal accessories brand Ahikoza

Malaika Arora turns an investor with world artisanal equipment model Ahikoza

For the uninitiated, Ahikoza was based by Namrata Karad and the model prides itself in its distinctive geometrical design, handcrafted finesse and high quality. Their aesthetic geometry, impressed by architectural installations and sculptures, has impressed not simply Malaika however many different celebrities to sport their minauderies to the pink carpet making this a novel and enviable assertion. Not many would identified {that a} collaborative initiative between Namrata Karad and veteran mannequin, Barbara Fialho, again in 2017, made Namrata Karad the primary Indian designer to co-design a purse with Victoria’s Secret mannequin.

“Through the years, Namrata’s expertise of being an entrepreneur and trade skilled has offered her with a strong ability set in advertising, content material technique, client progress and strategic enterprise improvement. She has been aware of quite a few distribution partnerships and celeb endorsements, which has made her chief par excellence in her section of unique and elusive artisanal equipment. So for me to just accept her partnership was a no brainer as a result of I’m certain collectively we are able to make magic”- says Malaika.

Namrata commenting on this partnerships says, “Malaika continues to symbolize a various set of companies throughout classes similar to Style, Meals & Beverage, Ayurveda, Skincare, Health, FMCG, and lots of extra. Malaika epitomizes grace and sophistication. By following her ardour and staying true to her ethos, Malaika has additionally turn into an instance of breaking stereotypes within the movie trade. With altering instances, she has reinvented herself into many new avatars and constructed a robust social media presence. Right now the companies she is invested in see an enormous worth in her affiliation and an increase in following and client base. Her authenticity in yoga, health, meals selections, way of life and trend stay undisputed. Her followers, particularly progressive ladies, look as much as her as an icon who has constructed and nurtured the lifetime of goals. For us having Malaika in our dream workforce was a giant win”

With over 16 million followers on Instagram, Malaika Arora stays in contact along with her followers each minute of the day. She posts trend ideas, her health regime, affords wholesome meals recommendation and likewise jumps on to trending reels. On quite a few events, she has been seen sporting Ahikoza luggage as a result of the model has been her favourite for some time by way of unique trend and subsequently this marriage was inevitable. Malaika and Namrata met to debate how Malaika’s allegiance and Namrata’s enterprise acumen can come collectively and make Ahikoza the brand new Indian sensation and the remainder is historical past.

The India launch of Ahikoza comes after the model has already made its presence felt amongst celebrities and the elite. The unique model has been a go-to selection for a lot of huge names. One of many prime the explanation why huge names love the model is its consideration to element. Every product is finessed to the consumer’s private selection. Namrata ensures that the merchandise are very stylish, refined, stylish and at all times in type. Ahikoza’s distinctive candy-colored clutches stay a coveted accent within the wardrobes of many Indian celebs together with Malaika.

ALSO READ: Koffee With Karan 7: Arjun Kapoor opens up on marrying Malaika Arora; reveals his plans for marriage

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