Publicis Worldwide and Rakul Preet Singh promote Enamor … – Campaign Brief Asia

Enamor, the main Indian lingerie and athleisure model has unveiled its newest marketing campaign titled ‘All people Is Fab’. The brand new OOH marketing campaign created by Publicis Worldwide India and the digital video by Glitch.

The OOH marketing campaign stars youth health icon and Bollywood star Rakul Preet Singh who can be seen selling Enamor’s Athleisure product vary. The marketing campaign goals to have fun the range of physique styles and sizes and empower ladies to embrace their distinctive magnificence.

Rakul Preet Singh is a well known title within the Indian movie business and a health fanatic who conjures up hundreds of thousands of her followers to guide a wholesome life-style. Together with her ardour for health, she is the proper match to endorse Enamor’s athleisure assortment. Her affiliation with health and an lively life-style helps promote the concept athleisure isn’t just about vogue but in addition about main a wholesome and lively life-style.

Enamor’s Athleisure put on vary is designed to cater to the wants of recent ladies who’re at all times on the go. The vary contains a wide range of sports activities bras, leggings, shorts, t-shirts, and jackets which are excellent for any exercise or outside exercise. The gathering is made utilizing progressive and premium high quality materials that present consolation, breathability, and moisture-wicking properties.

Sandra Daniels, Head of Advertising and marketing – Ladies’s Class, Modenik Way of life, mentioned: “We’re thrilled to have Rakul Preet on board because the face of the Enamor Athleisure for the ‘EveryBody Is Fab’ marketing campaign. Whereas Rakul embodies the model’s values of confidence and empowerment, what makes her an ideal match to endorse Enamor Athleisure is her dedication to health and lively life-style. We sit up for a profitable collaboration with Rakul Preet. We hope that ‘EveryBody Is Fab’ marketing campaign conjures up ladies of each form and measurement to really feel fabulous and assured in their very own pores and skin with Enamor Athleisure.”

Shitu Patil, Government Artistic Director & Head – Artwork, mentioned: “The OOH marketing campaign captures in its true spirit what position this stunning model ‘Enamor’ has got down to imply within the lives of the customers. The largest problem that we girls face is self-acceptance of our our bodies and who we’re. With this marketing campaign, we wish ladies of all totally different styles and sizes to embrace who they’re and put on the versatile Enamor Athleisure assortment with full gusto. Afterall trying fab and eager to be match is for everybody! Having Rakul who embodies match & fab was like an icing on the cake moreover having another attractive ladies of various colours, heights, shapes and sexual desire.”

Oindrila Roy, Managing Director, Publicis Worldwide, mentioned: “The marketing campaign is a good instance of learn how to create an inclusive and numerous marketing campaign with out dropping the model’s essence. For years, the model has inspired ladies to embrace their femininity with confidence. With Rakul Preet’s presence on this marketing campaign that celebrates range of physique styles and sizes, the model will additional deepen its emotional join with the viewers.”

The pan Indian marketing campaign can be rolled out throughout key platforms together with print, digital, outside, and social media.

Credit
Shopper
Shekhar Tewari – Chief Class & Operations Officer
Sandra Daniels – Head of Advertising and marketing – Ladies’s Class
Thulsi Belliappa – Deputy Normal Supervisor Advertising and marketing
Company
Chief Government Officer: Paritosh Srivastava
Managing Director: Oindrila Roy
Government Artistic Director: Shitu Anand Patil
Enterprise Head: Lokesh Sah
Artistic Group: Manasi D, Kimberly Dmello
Account Administration: Debjani Roychoudhury , Eishika Dhar
Manufacturing Home
Photographer: Rid Burman
Producer: Imran Khatri
Affiliate Producer: Keyur Lakhani